Ford reacts to use of blue oval logo and script by Toronto mayor

Article by Anita Panait, on November 18, 2013

The embattled mayor of Toronto is named Ford, but that doesn’t mean he or his supporters are entitled to use Ford Motor Co.’s oval logo and script. According to the National Post newspaper, supporters of Rob Ford were using the carmaker’s logo and script on their shirts at a United Way charity event. The shirt reads “Ford Nation.”

The mayor is currently under fire for admitting last week that he is using crack cocaine and was drunk in public. He also admitted that for the first time he bought illegal drugs while in office. Ford the carmaker, however, is not happy with the usage of the logo and has vowed to protect it. Company spokesman Jay Cooney told Bloomberg by telephone that Ford did not grant permission for use of its logo.

He said that it was an unauthorized use of Ford’s trademark and they have asked it to be stopped. The carmaker has already reclaimed control of its logo in 2012 after using it and other assets as collateral to borrow $23.4 billion in 2006, a funding that allowed it to survive the global financial crisis. Rob Ford’s disclosure that he bought illegal drugs while in office came after a majority of city councilors asked him to take a leave of absence to address his “challenges.”

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