Ford Motor Company revealed today in Milan the new S-MAX Vignale Concept, following the Mondeo Vignale Concept that was introduced back in 2013 at the Frankfurt Motor Show (IAA). According to Martin Smith, executive director, Design, Ford of Europe, the new S-MAX Vignale Concept goes beyond traditional automotive design and was created for those customers who value aesthetics.
Apparently, trends from furniture to fashion inspired the designers to create a new expression of Ford. Some of the exterior highlights of the S-MAX Concept include the 21-inch Vignale alloy wheels that feature fine detailing and high quality finish, but also jewellery-like appliques and chrome mirror caps.
Moreover, the exclusive hexagonal grille design and the unique “Milano Grigio” paint colour complete its looks. The attention to colour runs throughout the vehicle with Dark Rose Grey detailing in the exhausts, hexagonal air-vent surrounds, and the lower front fascia.
Inside, the S-MAX comes with exclusive Vignale-embossed seating with hexagonal quilting and soft-touch leather enhanced with woven texture-embossed aluminium detailing. S-MAX Vignale Concept is also fitted with technology highlights such as advanced car-to-car communications, tablet device-docking stations for second row seats and an intelligent flexible seating concept with thin seat technology.
“The tonal connections and the quality of craftsmanship and detailing inject a sense of tradition into the S MAX Vignale Concept,” said Sonja Vandenberk, chief designer, Colour and Material, Ford of Europe. “The design language itself is on the cusp of the latest fashion and furniture trends, reflecting inspirations in terms of fabrics, leathers, colours and detailing.”
“We know that many customers are looking for a Ford that’s more exclusive and upscale than we currently offer in Europe,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “The other key trend is the desire for a more memorable and personalized ownership experience that is tailored to individuals and respects their time. Vignale will meet these needs in a fresh way.”