Ford sales doing well despite the recent safety recalls

Article by Christian Andrei, on December 19, 2012

Ford’s overall sales are doing well and have not been affected by the recent safety recalls announced, according to Chief Operating Officer Mark Fields. Last Tuesday, Fields told reporters that its consumers consider Ford’s products to be of good quality. He said that the company has installed measures to ensure that its customers are assured of its commitment to quality.

Ford announced the fourth recall that affects its 2013 Escape crossover since last July. This was due to an engine fire risk due to a software glitch in the cooling system of the Escape and the midsize Fusion sedan. The recall for the Escape and Fusion was issued on December 10.

On this same day, the U.S. Environmental Protection Agency said that it will open a probe on claims filed by Consumer Reports magazine that Ford's hybrid models of the Fusion and C-Max crossover are short of the official fuel economy rating of 47 miles per gallon.

During a recent event in Detroit, Fields and Detroit Mayor Dave Bing unveiled a $10 million program that Ford will fund to build a community center, youth recreation and summer camp and support for education and summer job programs.

Ford launched its 2013 Escape in July. Fields said that it faced “a few issues” with the Escape launch but that its response to any of its issues was “very proactive.” Fields said that it did very well in its December sales. However, he didn’t give an estimate of its sales in the past month.

Topics: ford, safety, recall, sales

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