Ford Motor Co. sold 196,749 units in August 2012, a 13% increase compared to August 2011. A major contributing factor is the impressive sales of the F-series pickup, Escape crossover and Focus compact. When combined, the three models make up over 50% of Ford's sales in August. Sales of the F series grew by 19%, to 58,201 units.
The Escape sales rose 37% to 28,188 units. The Focus climbed 35% to 19,073 units. Just this summer, the 2013 Escape was introduced. It became highly popular in dealerships very quickly. Recently, Ford added a third shift at its Louisville Assembly Plant to sustain demand. Ken Czubay, Ford vice president of U.S. sales, marketing and service, said that about 80% of the Escapes sold in August were 2013 models.
The Escape had its best August ever, with sales almost equal to the total sales of the other Ford-brand SUVs and crossovers when combined. The Focus compact is the no. 2 highest gainer in the Ford lineup, coming behind the Escape. He said that its sales in California were remarkably strong. The Focus continued to do better than the Fiesta, its smaller sibling.
The Fiesta subcompact’s sales decreased again in August by 28% to 4,176. Ford’s Fusion mid-sized sedan also had high sales in August, a 21% increase to 21,690 units. Ford will be releasing the redesigned 2013 Fusion in the fall and is presently in sell-down mode.
Sales of Ford's F-series pickup grew due to the impact of the housing sector making a modest recovery. Jenny Lin, Ford's senior U.S. economist, said that there are indications that the housing sector is on the path to a revival. He said that the recovery in the housing sector affects full-size pickup sales positively. This is the perfect timing since truck sales are entering high season.