September sales in the U.S. for Ford Motor Co. increased by 9% to 175,199 vehicles, with the help of pickup and crossover sales. Meanwhile, the industry had a 10% sales increase. Due partly to the low inventory of the Ford Focus, Ford’s total auto sales fell by 9% to 49,876 units. In a conference call, Ken Czubay, Ford's vice president of U.S. marketing, sales and service, said that its officials are focused on reversing the trend.
He added that Ford is “very confident” that it will have a “strong across-the-board Focus, Fiesta and Fusion month.” Sales of the redesigned Focus declined by 24% to 10,309 units last September.
Taurus sales dropped by 38% to 4,305 units while sales of the Edge crossover falling by 9% to 11,680. Czubay added that Ford had worked hard to cope with demand for the Focus last month despite its Focus production facility in Wayne, Mich., running "full out." The low Focus inventory has had an impact on the sales of many Ford dealerships.
One dealer from the Midwest area complains that he only has two Focus cars in stock, which is lower than a 30-day supply. He said that what the dealers are doing is trying to sell out of an empty wagon." Czubay responds to these complaints, saying that there will be some changes. He emphasized that this month, Ford aims to fully stock the Focus. He added that the stock is currently in good shape and that Ford will be able to boost sales in October.
The 2010 Ford Taurus is all-prepared to compete against its rivals by sporting a new upscale design, outstanding driving dynamics and best-in-class technologies, as well as a competitive price. Thanks to Ford's Global Product Development System, the carmaker was able to deliver a new Taurus – laden with new additional features -- 12 months earlier than expected.
According to Mark Fields, Ford’s president of the Americas, the new Taurus is setting the pace for the carmaker‘s new car launch momentum, as it redefines expectations of the flagship and further outlines Ford’s capability to deliver high-quality, expressively designed and fuel-efficient vehicles laden with latest technologies.
Ford group president for global product development, Derrick Kuzak, called the Taurus as the premium Ford flagship, as the car places a halo on the brand’s portfolio. Kuzak remarked that Ford built on its reputation for safety leadership, extensively employed computer-aided design and engineering technologies, and availed of digital pre-assembly modeling in order to deliver a new Taurus around 12 months ahead of schedule.
Peter Horbury, executive director of Design for The Americas, quipped that just like the original Taurus (1986 model year), the new 2010 Ford Taurus is able to stand out by blending style and substance. While the Ford Taurus started as a family sedan, it became a model targeted towards drivers who also place more value on driving experience and in-car technologies. Moray Callum, director of Ford's Car and Crossover Design, described the Taurus as a 'me' sedan now.
The now more sculpted and more dynamic exterior design of the new Taurus speaks for itself. For instance, the Taurus has an aggressive grille, a bold powerdome and pronounced fenders and fascia, as well as lowered roofline. It also features the hallmark Ford three-bar grille flanked by new headlights and recessed parking lamps. The starting price of the 2010 Ford Taurus will be the same as its predecessor – at $25,995.