Ford says dealers can boost service revenue by refilling urea

Article by Christian Andrei, on August 29, 2010

Refilling the urea in Ford Motor Co.'s 2011 Super Duty diesel pickup will result to a drop in harmful emissions and a boost in dealers service revenue. It depends on the pickup model but usually, urea is stored onboard in a 5- or 6-gallon tank. Ford recommends that the owner refill the tank every 7,500 miles, coinciding with an oil change.

The urea filler neck is actually right beside the diesel neck. Ron Romano, Ford's service lubricant technical expert, said that Ford dealers will sell urea in 1- or 2.5-gallon sizes.

Romano said that Ford's dealers would charge customers $7 a gallon, which is likely to entice customers from other brands.

Mercedes-Benz dealerships charge $9 for a half-gallon bottle while in some states, it costs $16.38. Ford has designed a bottle with a nozzle that fits into the neck to prevent spillage.

Urea, which is also known as diesel exhaust fluid, is injected into the exhaust system. It reduces emissions of oxides of nitrogen, leading to smog, which is a recognized trigger for asthma and other health problems.

Ford is the first Detroit automaker to use urea injection. Aside from Ford dealerships, urea is also offered at truck stops and auto parts stores.

Romano said that service technicians can fill the urea tank from a bulk drum that costs a dealer about $1,500. He explains that how much a dealer charges for that service depends partly on the technician's rate.

Topics: ford, dealer

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016