Ford says Escape and EcoSport were main global growth drivers

Article by Anita Panait, on February 19, 2014

Ford Motor Co.’s compact and subcompact crossovers like the Escape/Kuga and EcoSport were the main drivers for the carmaker’s growth in the global market, disclosed Ford marketing chief Jim Farley. Farley said that their global No. 1 vehicle was the Escape/Kuga, followed by the EcoSport. “Together they had about half-million-unit growth for us,” he said.

He disclosed that global sales of the Escape/Kuga compact twins and the EcoSport subcompact both surged by over 200,000 units last year. Farley remarked that the F series was a distant third. According to him, consumer’s shift to crossovers is one of the most significant global trends, and it was attributable to consumers outside North America.

Farley believes Ford is well positioned to take advantage of this shift. “Something is really changing in our industry, and it’s not just one market but everywhere.” He noted that when it comes to body styles, “crossovers and utilities are becoming the dominant silhouette.”

He remarked that other body styles took much longer to gain a foothold while crossovers have grown more rapidly in the past decade and a half. He noted that in 2000, there were only 180 crossover nameplates from all carmakers.

The figure surged to 370 in 2014. Farley expects global industry crossover sales to leap from around 15 million units in 2013 to around 20 million by 2018. He said that over 90 percent of that growth will be contributed by markets outside North America. The shift in consumer preferences has helped Ford post a 37-percent rise in sales of SUVs and crossovers globally to 1.2 million in 2013. [source: automotive news - sub. required]

Topics: ford escape

If you liked the article, share on:

Comments

Recommended

Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Honda recently whips out a new feature for the S660 Bruno Leather Edition. Any guesses? Well, it’s going to be an iPhone app that goes by the name Rev Beat....
by - May 22, 2017
And so it goes, Ford is not at all closing its doors to an all-electric F-150 pickup. The American manufacturer initially laid out its plans for an F-150 hybrid earlier...
by - May 22, 2017
As it is now, Nissan Motor’s Nismo road car operations is a relatively a small business, with an annual volume of 15,000 performance-oriented cars. However, Nissan is giving Nismo fans...
by - May 21, 2017
The refreshed 2018 Acura TLX will be hitting the showrooms next month with a starting price of $33,000 for the TLX 2.4L and $36,200 for the V6. Coming out with...
by - May 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries