Ford says it is back on track on track in improving the quality of its cars

Article by Christian Andrei, on June 21, 2011

Ford Motor Co. claims that it has been working to enhance the quality of its vehicles. It also said that for 2011, its performance in North America will be mixed. Mark Fields, president of the Americas, told reporters that Ford is repairing the defects in its MyFordTouch and Sync technology and is improving the software.

When Ford was announcing its first-quarter results in April, it had stated that quality performance for the year would be "mixed" after not being able to meet its goal to improve in that period.

Out of the 19 models in its class, Ford's redesigned Explorer sport-utility vehicle was ranked 17th by Consumer Reports, which said that its touch-screen controls are "complicated and distracting." Meanwhile, J.D. Power & Associates revealed that it had gotten reports that the screens will blank out.

Fields said that Ford has resolved a few of the early issues. Ford CEO Alan Mulally has been working hard to boost the quality. Last year, J.D. Power named Ford as the mainstream brand with the fewest defects.

These gains propelled Ford to post a profit of $9.28 billion the past two years after getting $30.1 billion in losses from 2006 to 2008.

Dennis Virag, president of The Automotive Consulting Group Inc., said that five years ago, its quality ratings were “extremely poor." J.D. Power is expected to release results of its newest initial quality survey on 2011 models on Thursday.

Topics: ford

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