Although Lincoln has called the new split grille that dons the 2013 Lincoln MKZ sedan as a major signifier of its what its design direction is for the future, Ford Motor Co.’s top designer says it should be not interpreted that the grille will be fitted on every new car or crossover. The 2013 MKZ carries split grille showcasing chrome horizontal bars intended to conjure spread wings of an eagle.
J Mays, Ford's group vice president of design, clarified to Automotive News at the New York auto show that the company has not announced that every vehicle within the lineup will don the same grille bars. It should be noted that Lincoln carries a long history of giving its vehicles many different faces. Mays said the MKZ is only meant to signal a new generation of Lincolns, adding that the 2013 model will be the first of new Lincoln cars that would carry “a more innovative face.”
Mays, however, said the all future Lincoln cars will carry a similar shape of the grille apertures and adjacent headlights. Ford's group vice president of design remarked that outside perimeter of the headlamp and grille will be the main characteristics of the new Lincoln models, but clarified that they will not be using one grille texture. Lincoln’s previous models carry the vertical "waterfall grille" that features huge chrome bars.
But instead of attracting new customers, the look divided them. With the latest grille design being made to be much slimmer and more elegant than the previous one, Ford hopes to attract more buyers. The 2013 MKZ grille was the brainchild of Max Wolff, Lincoln's new design chief, who went over from General Motor’s Cadillac unit in 2010. Mays recalled that they already finished MKZ’s design when Wolff arrived. As soon as Wolff saw MKZ’s grille, he suggested changing the grille bars from vertical to horizontal. [source: Autonews]