Ford seeks to reignite consumer interest in C-Max Hybrid

Article by Christian A., on April 29, 2014

Sales of the Ford C-Max Hybrid went from hot to cold when the carmaker had to lower the vehicle’s estimated fuel economy in August 2013. Now, Ford is trying to figure out how to revive demand for the offering. Joe Hinrichs, Ford's president of the Americas, told Automotive News in an interview at the New York

uto show that there is a need reinvest in the C-Max Hybrid because “it's a great product." Prior to August, the C-Max had fuel economy figures of 47 mpg city/47 highway/47 mpg combined.

But then, Ford faced lawsuits and complaints from customers who claimed their vehicles were not achieving the fuel economy figures as listed on the sticker – forcing the carmaker to restate its estimated fuel economy to 45 mpg city/40 highway/43 mpg combined.

Ford also paid $550 to buyers and $325 to lease customers. The bungled mpg numbers saw the sales of the C-drop from 2,411 in August to 1,424 in September, and it was a downward spiral for the vehicle since. In fact, Ford posted a 49-percent drop in sales of the C-Max in March and 54 percent to 3,933 in the first quarter of 2014.

To revive sales, Ford is dangling $1,000 cash or 1.9 percent financing for 60 months on the 2014 C-Max Hybrid. The deal is sweeter for the remaining 2013 C-Max Hybrids -- zero percent interest for 72 months plus $1,250 or $2,750 in total cash. According to dealers, customers have been less interested in the vehicle since its fuel economy numbers were restated.

Chris Lemley, owner of Sentry Ford-Lincoln in Medford, Mass., told Automotive News remarked the C-Max Hybrid is also being rivalled by Ford’s other hybrid offerings like the Fusion up to four-to-one. He remarked that customers think the Fusion “is a more substantial vehicle,” adding that the unit is a class bigger and covers more or less the same payment. [source: automotive news - sub. required]

Topics: ford, ford c-max, hybrid

If you liked the article, share on:

Pin It

Comments

Recommended

The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries