Since Ford introduced its F-150s with the 3.5-liter twin-turbo EcoBoost V-6 engine in 2011, more than 200,000 units have been sold. This firmly puts a stop to doubts raised when it was first revealed that Ford will offer an EcoBoost engine for the F-150 full-size pickup truck as a substitute to the V-8.
Furthermore, Ford boasts that its EcoBoost V-6s made up 43% of F-150 sales as of July. Ford’s sales of V-6-powered F-150s exceed the figures for the V-8-equipped units. In fact, the base 3.7-liter V-6 made up 11% of all F-150 sales, raising the total V-6 take rate to 54%.
Ford’s two eight-cylinder engines – the 5.0-liter and 6.2-liter V-8 – comprise 46% of F-150 sales. The F-150 uses the 6.2-liter V-8 as its premium engine, suggesting that the 5.0-liter Coyote V-8 makes up most of the 46% figure.
Ford’s rivals have also been busy. The 2013 Ram 1500 will soon be launched with an available eight-speed automatic transmission and 3.6-liter V-6. Meanwhile, the redesigned 2014 Chevrolet Silverado will probably be offered with updated powertrains to challenge Ford’s V-6s and V-8s. It’s also interesting to note where the EcoBoost-equipped F-150s are being sold.
Ford did particularly well at the Texas market. When broken by region, Denver is at the top. It is trailed by Minneapolis-St. Paul, Seattle, and New York. Ford spokesman Mike Levine was asked how future trucks will be affected by the success of the EcoBoost V-6 in the F-150. He would only say that EcoBoost engines will have a more central role in it its strategy to give powerful and efficient vehicles to its customers.