Ford Motor Co. is celebrating its having sold 100,000 units of the F-150 full-size pickup with a fuel-efficient V-6, the smaller EcoBoost engine. This milestone was achieved last Wednesday. Doug Scott, group marketing manager for F-Series trucks said that it was in 1985 that Ford was last able to sell this many pickups powered by a V-6.
In the past few months, around 40% of F-150 buyers paid a premium of $895 for a turbocharged, direct-injection 3.5-liter V-6 that produces the power of a V-8 but offers the fuel efficiency of a V-6. This truck is also available with a conventional 3.7-liter V-6. In late February, Ford started to sell the pickups with the EcoBoost V-6.
By May, the take-rate hit 40% and it has stayed this high since then. Ford had to boost its production two months ago due to the demand. Over half of all the trucks that Ford sells are composed of the pickups with one of the two V-6s offered. Ford’s Dearborn Truck and Kansas City assembly plants build the F-150.
The XLT (and above) versions of the 2013 Ford F-150 now feature as standard Ford's SYNC communications and entertainment system with 911 Assist and Vehicle Health Report, allowing for hands-free, voice-activated control of compatible mobile devices.
A wide array of optional SYNC Services could also be availed, including Business Search, Horoscopes, News, Send to SYNC from Google Maps and MapQuest, Sports, Traffic Information, Turn-by-Turn Directions and Weather. SYNC comes with a new 4.2-inch LCD center-stack screen that allows drivers to clearly view audio and climate-control functions.
Moreover, the instrument cluster of the new Ford F-150 features a 4.2-inch driver-configurable LCD productivity screen that shows menus for trip computer, gauge setup, towing/off-road applications and fuel economy. SYNC with MyFord Touch is featured on Lariat, King Ranch, Platinum and Limited series models of the Ford F-150, enabling voice control to more vehicle systems.
Moreover, this feature comes with a new large 8-inch LCD touch screen in the center stack as well as a media hub that includes an SD card reader, audio/video input jacks and two USB ports. For truck customers wanting more, they could avail of the voice-activated Navigation System, point-of-interest storage, integrated SiriusXM Travel Link and SD map-card reader. In addition, the F-150 comes with Ford's distinct truck interface that enables drivers to suit their drive to their specific needs.