Ford Sollers aims to cope with the rising local demand by adding the mid-sized Edge SUV model to its range. Ford Sollers is a joint venture between Ford Motor Co. and Russian automaker Sollers. Ford said that in early 2014, the model will begin to be produced at the Ford Sollers plant in Elabuga in Tatarstan. Created in late 2011, the venture delivers the Ford Kuga medium SUV, Ford Explorer large SUV, compact Focus and mid-sized Mondeo models.
In addition, this plant produces the Transit van and the S-Max, Galaxy and Tourneo Custom large minivans. Last May, Ford said that it will begin to produce EcoSport SUVs in Russia in 2014 at a second plant in Tatarstan in Naberezhnye Chelny.
Furthermore, Ford Sollers has a plant near St Petersburg too. Western automakers have made heavy investments in Russia’s production operations in Russia, under expectations that that there’s growth in the market as people seek to update the aging models. Unfortunately, Russia's $2 trillion economy has diminished. Very recently, the Association of European Businesses (AEB) downgraded its auto sales forecast for the full year to 2.8 million vehicles, signifying a 5% decline.
"The Ford EcoSport and Ford Edge, which have proved to be great successes around the world, will give Russian customers two new stylish, fun-to-drive options from Ford's family of SUVs," said Ford Motor Company Executive Chairman Bill Ford, who currently is visiting Ford Sollers' operations in Russia. "In addition to strengthening the Ford brand in Russia, production of these vehicles will create jobs and prosperity for the local community and help build a strong Russian auto industry for the future."