Ford starts production of EcoSport in Thailand facility

Article by Anita Panait, on January 31, 2014

Ford Motor Co. has started producing the all-new Ford EcoSport urban sports utility vehicle at its state-of-the-art Ford Thailand Manufacturing (FTM) plant in Rayong. FTM is the fourth plant globally to produce the EcoSport, following Ford sites in Chennai, India, Chonqing, China and Camcari, Brazil. The site also boosts the strategic role of Thailand as a volume production and export hub in the ASEAN region, as the models are intended for domestic sale and export to markets in southeast Asia.

Ford is planning to sell the all-new EcoSport in 100 markets around the world. “The all-new EcoSport continues our ongoing product-led transformation by providing customers with another segment-leading vehicle to our growing Ford showroom across our ASEAN markets,” said Matt Bradley, president of Ford ASEAN. “Produced at our highly flexible Ford Thailand Manufacturing facility, it is the next proof point in our continued growth strategy in the region,” he added.

Ford places the EcoSport as an aspirational alternative to the compact car as it has room enough for five adults and their gear. Because of the marriage of versatility and smart connectivity, EcoSport is able to meet the needs and requirements of an urban lifestyle. It boasts of a high driving position and rugged capability as well as superior fuel economy.

Yukontorn Wisadkosin, managing director of Ford Thailand, remarked that the B-segment platform-based EcoSport urban SUV will appeal to “people with a strong streak of independence who love exploring the world at large.”

He said that the vehicle combines small-car practicality with the agility of a SUV to deliver a “segment-leading package of quality, safety, fuel-economy and value.” The EcoSport is powered by Ford’s global 1.5-litre Ti-VCT engine, and paired to either the fuel-efficient six-speed Ford PowerShift automatic transmission or five-speed manual transmission.  The EcoSport also features Ford SYNC in-car connectivity system.

Press Release

Ford Celebrates Official Start of Production for all-new EcoSport Urban SUV at Thailand Facility

Ford Motor Company today celebrated the official start of production for the all-new Ford EcoSport urban SUV at the company’s state-of-the-art Ford Thailand Manufacturing (FTM) plant in Rayong.

FTM becomes the fourth plant globally to build the all-new EcoSport, joining Ford facilities in Chennai, India, Chonqing, China and Camcari, Brazil, reinforcing the strategic role of Thailand as a volume production and export hub in the region.

The Thai-built models will be for domestic sale and export to markets across the ASEAN region. The all-new EcoSport will eventually be sold in 100 markets worldwide.

An Aspirational Alternative

The all-new Ford EcoSport is an aspirational alternative to the compact car – spacious enough for five adults and their gear. Its practical blend of versatility and smart connectivity is designed to meet the needs and requirements of an urban lifestyle.

A high driving position, rugged capability, superior fuel economy and convenient features, including a sunroof, all make the all-new EcoSport an ideal companion for both city streets and mountain roads.

“Based on Ford’s global B-segment platform, the EcoSport urban SUV will appeal to people with a strong streak of independence who love exploring the world at large,” said Yukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand. “Combining small-car practicality with the agility of a SUV, it delivers a segment-leading package of quality, safety, fuel-economy and value.”

The all-new EcoSport is powered by Ford’s global 1.5-litre Ti-VCT engine, and mated to either the fuel-efficient six-speed Ford PowerShift automatic transmission or five-speed manual transmission that is well-suited to urban driving conditions.

The well-rounded EcoSport is also just as comfortable wading through 550 mm of water as it is keeping the driver entertained, with hands-free phone calls and music selection with the Ford SYNC in-car connectivity system.

Compact, contemporary and capable, the all-new EcoSport epitomizes urban life and urbane aspirations such as practicality, efficiency, drivability, reliability and attractiveness in a compelling package.

“The all-new EcoSport will confidently create its own space in a highly attractive and very practical vehicle segment,” explained Yukontorn.

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