Ford launches software update for SYNC-equipped cars, Apple Siri Eyes-Free now available

Article by Christian Andrei, on December 15, 2015

Ford has released a software update for SYNC-equipped vehicles going as far back as the 2011 models. This software update will allow at least 5 million cars with the Apple iPhone to use it with the Siri Eyes-Free capability. Sherif Marakby shares that SYNC was originally designed not just to be flexible but also to be open to updates.

This will allow customers to get the most of their smartphones even while driving. Marakby is currently the director of Ford’s Electronics and Electrical Systems Engineering. By adding the Siri Eyes-Free feature, it provides additional convenience and even enables the customers to keep their eyes on the road while driving, Marakby concludes.

To activate Siri and the Siri Eyes-Free feature, all the driver needs to do is press the voice recognition button located on the steering wheel. This is the same process that one does when activating Siri on their iPhone. Once activated, the driver can ask Siri to look up phone numbers of places of interest or even make calls from the contacts listed on the address book.

Drivers can even set reminder alarms or if planning a long trip, ask for the weather conditions or get direction with the use of Apple Maps. For those who want a relaxing drive, Siri can be used to select then play music. Finally for those who are interested in calls, it is also possible to send and receive any text messages audibly.

For those who are interested to see how the Siri Eyes-Free works with the MyFord Touch, just visit their site. Ford discloses that this software update is available only for cars that carry the second generation SYNC which has been installed in models 2011 up to 2016.

The SYNC is called as the MyFord Touch for the North American market. The update can be downloaded through the link http://owner.ford.com/. The capability of SYNC to get software updates has long had a significant part in Ford’s connectivity strategy.

This strategy has been speeded up with the brand’s Ford Smart Mobility. Under this, the company intends to take connectivity, mobility, customer experience, and even data and analytics to a whole new level. SYNC is currently the world leader in entertainment and communications system.

It is in more than 12 million vehicles across the world. Headquartered in Dearborn, Michigan, Ford Motor Company is in the business of manufacturing and distributing automobiles in six continents. The company employs 197,000 employees in 67 plants across the world. The company’s many brands include Ford and Lincoln. The company also offers financial services with the Ford Motor Credit Company.

Press Release

FORD OFFERS APPLE SIRI EYES-FREE TO MILLIONS OF VEHICLES GLOBALLY THROUGH SYNC SOFTWARE UPDATE

  • Ford is offering a software update to more than 5 million SYNC-equipped vehicle owners – with vehicles dating all the way back to the 2011 model year – adding Apple Siri Eyes-Free capability for hands-free access to additional iPhone® features
  • Ford’s unique global software platform approach with SYNC makes it easy to offer updates to customers, no matter where they live
  • SYNC is the world’s leading entertainment and communications system with more than 12-million vehicles on the road and is recognized for being the first to widely and most affordably offer voice-activated technology to control smartphones

Ford today is releasing a new software update for more than 5 million SYNC-equipped vehicles dating back to the 2011 model year, adding more convenience for Apple iPhone users with Siri Eyes-Free capability.

“SYNC, Ford’s entertainment and communications system, was designed to be flexible and updatable, just like other mobile technologies, so our customers are able to get the most out of their smartphones while behind the wheel,” said Sherif Marakby, director, Ford Electronics and Electrical Systems Engineering. “Siri Eyes-Free is another great voice-activated feature that not only adds convenience but helps our customers keep their eyes on the road and hands on the wheel.”

Siri Eyes-Free allows drivers to activate Siri with a long press of the voice recognition button on the steering wheel, similar activating Siri on an iPhone. Drivers can use just their voice to ask Siri for requests including:

Making phone calls to contacts in their address book

Looking up phone numbers for restaurants or other points of interest

Setting a reminder or alarm

Asking about the weather

Select and play music

Audibly send and receive text messages

Getting directions through Apple Maps

For a demonstration of new Siri Eyes-Free capability for MyFord Touch, click here.

The new software update is available for vehicles equipped with the second generation of SYNC, known as MyFord Touch in North America, ranging from model years 2011 to 2016.

The simple, downloadable update will be available through http://owner.ford.com/.

SYNC’s capability and its ability to receive software updates plays a key role in the Ford connectivity strategy being accelerated through Ford Smart Mobility, which is the company’s plan to take connectivity, mobility, autonomous vehicles, the customer experience and data and analytics to the next level.

SYNC is the world’s leading entertainment and communications system with more than 12 million vehicles on the road worldwide.

Topics: ford, sync

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