Ford takes 2015 Mustang from the US to the world

Article by Anita Panait, on December 9, 2013

The 2015 Ford Mustang is designed to appeal to global consumers but nonetheless remains a quintessentially American car. To further broaden the appeal of this iconic car, Ford even launched the sixth-generation, 50th-anniversary Mustang simultaneously in six cities around the world -- New York, Los Angeles, Shanghai, Barcelona, Spain; Sydney, Australia; and Dearborn, Mich.

The original Mustang, unveiled at the 1964 World's Fair in New York, was designed and built for US consumers. Soon enough, Mustang’s reputation surged beyond the US, becoming a symbol of American design and automotive culture. Now, Ford is eyeing to build on the Mustang's name recognition and make it a halo car to entice consumers around the world to its own vehicle lineup.

While the new Mustang is lower, wider and sleeker than its predecessor, it still features the same broad shoulders and big, bold front end. Not only that, the Mustang remains as powerful as it was.

"We find globally that everyone wants that piece of Americana," remarked Dave Pericak, Mustang chief engineer. He noted that they designed a Mustang and decided to take it global, and not the other way around. “We did not design a global Mustang," he said.

This means there will be no customer clinics in Europe or China, according to Pericak, as they don’t design a Mustang through research. Being an American car, it is only appropriate to first sell the 2015 Mustang – both in both fastback and convertible versions -- in the US and Canada in the fourth quarter of 2014, followed by China and then Europe in 2015. To distinguish the new Mustang from its predecessor, Ford upgraded its interior and gave it some high-tech features.

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