Ford targets business customers for Mondeo Vignale upscale model

Article by Christian Andrei, on February 20, 2015

Ford of Europe is aiming its to-be-launched Vignale upscale trim line at business customers as it seeks to boost profit its margins and while warding off rivals in the midsize segment from the BMW 3-Series, Mercedes-Benz C-Class, Audi A4, and Volkswagen Passat.

Ford will introduce the Vignale in September on the new Mondeo. According to Roelant de Waard, Ford’s European sales and marketing chief, the high-end features of the Vignale Mondeo will help persuade business customers to go for it instead of buying a premium model. He remarked lease rates to companies for the Vignale Mondeo would match those of its German luxury rivals.

He told Automotive News Europe that residual values will be high for the Vignale Mondeo since the carmaker will restrict sales to low-profit customers like rental car firms. Ford will build the Vignale Mondeo alongside standard Mondeos at its Valencia site in Spain.

The carmaker is setting up a special department at the site to ensure high quality levels for the Vignale trim line. The US carmaker is planning to roll out a Vignale version of the latest S-Max large minivan but is mum on the timing of the sale.

The Vignale Mondeo is expected to be priced 10 percent higher than the most expensive Mondeo, which standard version has a starting tag of EUR27,150 in Germany.

According to De Waard, the Vignale Mondeo would have very limited retail volume due to its price, expecting business customers to account for between 80 percent and 90 percent of sales.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries