Ford targets the Ram 1500 with its new F-150 print ad

Article by Christian A., on November 29, 2012

Ford Motor Co.’s message on the F-150’s new print ad that states, "Fuel economy without power is like fishin' without bait," is clearly targeted at the Chrysler Group’s Ram 1500. Ford dominates the pickup segment and it wants to prove it at every chance it gets. The Ram 1500 wasn’t named in the ad but Ford takes a jab at its boast of having the best-in-class 25 mpg highway fuel economy.

Ford’s new print ad shows a whale-sized empty fishhook. In small letters, it states that F-150s offer the "best combination of towing and fuel economy" at 11,300 lbs. and 22 mpg highway. The 4x2 Ram 1500 fails in comparison. The V-6 4x2 F-150 has a highway fuel economy rating at 25 mpg and has a maximum towing capacity of 6,500 lbs.

On the other hand, Ram's print ads their pickup's 25 mpg. Domestic automakers consider the pickup segment to be very important since it has a huge impact on profits. It’s for this reason that the pickup war continues to be contested by Ford, GM, and Chrysler. GM will unveil its new pickups next year. For the past 20 years, the rankings of the three major automakers in this segment have not changed.

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries