Because of a defective part, shipments of Ford Motor Co. Fiestas from its Mexico factory were temporarily stopped the past week. This worsens matters further since the new small car already has an inventory shortage.
This also complicates the timing of the introduction of this key vehicle. Ford President of the Americas Mark Fields said that there was a quality issue with a single part but Ford has already identified it and has made repairs.
Fields added that Ford has resumed shipping the Fiesta to US dealers. He asserted that none of the vehicles with potential defects had been sold.
A Ford spokesman said that the company is examining several thousand Fiestas made over the past month before they will be released to dealers.
This car is vital as it is the first test of Ford's global vehicle production strategy in its home market. With this model, Ford is hoping to push its way back into a segment of the US market that has been dominated by Japanese automakers.
Those who have been waiting for the Fiesta launch have had several disappointments. Earlier this summer, shipments were delayed because the railroad tracks north of the plant in Mexico where the Fiesta is built were damaged by the storms.
Ford issued an apology last month to customers who had been waiting for their Fiestas to be delivered. Ford admitted that shipments were delayed by several weeks and it gave $50 gift cards to these customers.