Ford thinks that customers would pay more for a Fusion to get increase fuel efficiency

Article by Christian A., on September 17, 2012

Ford thinks that customers who prefer an increase in efficiency would be willing to pay more for the 2013 Fusion sedan. The hybrid costs considerably higher but auto start/stop is offered as a stand-alone option. There’s actually a new study that indicates that customers are eager to pay higher for a more frugal car just so they don’t have to pay more for fuel.

In the new survey that Ford conducted, over half admit to changing their driving habits to save on fuel. In addition, about 25% of the respondents said that they would willingly spend an extra $1000 of discretionary income for a vehicle or vehicle option that lessens their refuelling cost.

Ford is glad about these conclusions since it is preparing to offer six different hybrid, plug-in hybrid, and electric vehicles. It’s also set to sell a range of three-, four-, and six-cylinder turbocharged engines in nearly every other model.

Ford asserts that its Fusion with the new start/stop function improves its fuel economy by 10% copared to models that don’t have this. The survey also confirmed that nearly everyone believe in the importance of fuel- and energy-efficient technologies.

It determined too that customers consider the opportunity to save money as one of the primary reasons for buying efficient products. Asking for the 2013 Fusion to be installed with auto start/stop adds $295 to the price but upgrading from the Fusion to the Fusion Hybrid means that buyers have to shell out $5500 more.

Ford has committed itself into becoming one of the leaders in terms of fuel-efficiency. True to its commitment, Ford introduced the new Fusion which offers a choice of gasoline, hybrid and plug-in hybrid sub-segments and which is expected to deliver best-in-class fuel economy.

Compared to other members of the midsize car segment, Ford Fusion has the broadest selection of fuel-efficient powertrains which include hybrid and plug-in hybrid alternatives, a pair of EcoBoost four-cylinder engines, normally aspirated four-cylinder engine, an automatic start stop system that shuts off the engine once it is left idle and stationary, front-wheel and all-wheel drive applications, as well as a six-speed transmission which are either automatic or manual.

The Fusion comes in a choice of 1.6-liter EcoBoost and 2.0-liter EcoBoost engines. The former is expected to deliver 26 mpg (city) and 37 mpg (highway) best-in-class four-cylinder non-hybrid fuel efficiency. The latter, on the other hand, is what is called the “Fusion performance option” as it is paired with a paddle-shifted six-speed SelectShift Automatic transmission, fitted with 19-inch wheels and tires, and all-wheel drive capable of sending additional torque to its rear wheels.

The Fusion Hybrid, awarded North American Car of the Year in 2010, was powered by nickel-metal hydride batteries but has now evolved to all-new weight-saving lithium-ion batteries that can produce more power, increasing its top speed from 47 mph to 62 mph on electric-only power.

An all-new 2.0-liter Atkinson-cycle four-cylinder gasoline engine is also featured in the Ford Fusion Hybrid. Without having to sacrifice performance standards, this new gasoline engine significantly downsizes the 2.5-liter unit of the previous model and delivers best-in-class fuel economy of 47 mpg (city driving) and 44 mpg (highway).

Topics: ford, ford fusion, sedan

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