Ford to add new SUV models in China to cope with the demand

Article by Christian Andrei, on April 26, 2012

Over the next year, Ford Motor Co. will add new SUV models to its China lineup to cope with the rising demand for units in this segment. Ford will quadruple its offerings, which will soon include the Kuga, the Chinese variant of the Escape, and EcoSport small SUVs, and the bigger Explorer. Ford Asia chief Joe Hinrichs said that presently, just the Edge is available in China, which leaves it under-represented in a segment that typically provides bigger profit margins.

He also said that the next stage of the growth of its product portfolio is launch of its three SUV models, which are crucial because of the apparent SUV segmentation. So far, the on-sale date of these SUVs has yet to be announced.

Ford, which produces the Fiesta, Focus, Mondeo and other vehicles in China in a three-way alliance with Chongqing Changan Automobile Co. Ltd. and Japan's Mazda Motor Corp., is expanding its SUV offering. Other automakers are beefing up their SUV lineups too. These SUVs from Ford are included in its plan to present 15 new vehicles into China by 2015. J.D. Power and LMC Automotive said that last year, Chinese consumers bought 2.1 million SUVs, a 25% increase.

This stands for nearly 12% of total light vehicle sales. This total makes up around 50% of the 4.1 million SUVs sold in the U.S., where they account for nearly a third of the market.

Customers and industry officials said that the wish of drivers to maneuver through China's packed traffic in a pricey off-road vehicle is perceived to be a very appealing prospect in the status-conscious group of people, particularly for younger consumers. J.D. Power and LMC said that furthermore, the number of female SUV drivers (a majority of which are young professionals) have been gradually rising in China, from 14% in 2007 to 19% in 2011.

Topics: ford, china, suv

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016