In the fourth quarter, Ford Motor Co. aims to increase production of Lincoln vehicles. However, the amount for this increase has yet to be disclosed. This year, Lincoln's US sales went up by 4.1% to 49,348 cars and trucks, but in July, it fell by 16%.
Several Lincoln dealerships have remarked that they can´t get enough vehicles to meet consumer demand, with some dealers having less than a 20-day supply of models. Martin Gubbels, owner of Big Sky Ford in Torrington, Wyo., said that he can´t get anything allocated to him on his last round of Lincoln orders.
He is quoted to have said, I have no MKZs in stock, no MKTs in stock and no MKX in stock. I have the MKS and that's it -- one. In response, Ford said that it is already ramping up production.
During a sales call, Ken Czubay, Ford's vice president of US marketing, sales and service, said that the company has concrete plans to raise Lincoln production in the fourth quarter of this year by a fairly significant amount. Czubay added that dealers will see this later this year.
The increase in Lincoln output comes as Ford prepares to terminate the Mercury brand by the end of the year. Many Mercury franchises are paired with a Lincoln store. Ford will start boosting Lincoln production this September and will run until December.
Czubay declined to specify just how much Lincoln output would be raised. However, Ford has revealed that production of all brands during the third quarter will amount to nearly 570,000 vehicles.