Ford to build a $450 million passenger vehicle assembly plant in Thailand

Article by Christian A., on August 29, 2010

To take advantage of the rapidly growing Asian markets, Ford Motor Co. has plans to construct a $450 million passenger vehicle assembly plant in Thailand by 2012.

In a statement, Ford said that this factory, which will be located in the city of Rayong, will be able to produce 150,000 vehicles annually. Up to 85% of the vehicles that roll out of this factory will be exported outside of Thailand.

The initial product is slated to be the next-generation Ford Focus. Joe Hinrichs, who heads Ford Asia Pacific and Africa, said that this investment underscores [the company's] long-term commitment to Thailand, and its role as a global production and export hub. 

This plant in Rayong will actually be the second plant that Ford has built in Thailand.

The first one is located only three miles away and is jointly operated with Mazda Motor Corp. The first factory produces the Mazda2 small car, the Ford Everest SUV, and the Mazda BT-50 and Ford Ranger pickups.

The venture, which is dubbed as the Auto Alliance in Thailand, can produce 220,000 units annually. In comparison, Ford's beachheads in Europe and Latin America are bigger. Hinrichs said that Ford expects to derive much profit from Asia.

Topics: ford, factory, thailand

If you liked the article, share on:

Comments

Recommended

Is there anything more exciting than a spoiler? Well, for those who didn't know, there are those who have already seen the Mercedes-AMG Project One (in the flesh) way before...
by - April 25, 2017
Does the Honda Passport ring a bell to you? This was the first ever SUV that was sold by the Japanese automaker, but it was not that successful compared with...
by - April 25, 2017
Wagon buyers who prefer their vehicle to be luxurious, you will have an entirely brand new selection at the latter part of this year. Porsche will start rolling out 4...
by - April 25, 2017
McLaren rejects the idea of creating anything other than a sports car. That means that vehicles that would be ideal for families such as an SUV or a crossover are...
by - April 25, 2017
The new and improved Opel Grandland X is out, and this large SUV is something the European market did not know they would need. Now measuring at 14.7 feet (4.48...
by - April 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries