Ford to build new Edge at Oakville Assembly site in Canada

Article by Anita Panait, on February 17, 2014

Ford Motor Co. will produce its redesigned Edge mid-sized crossover at its Oakville Assembly site in Canada. Ford will export the Edge from the site, which currently builds the current Edge and three other crossover models -- the Ford Flex, Lincoln MKX and Lincoln MKT. In September 2013, Ford disclosed it would spend C$700 million to expand the Oakville site and keep over 2,800 jobs.

Ford unveiled a concept version of the Edge at the 2013 Los Angeles Auto Show, which is now on display at the Canadian International Auto Show. Ford launched the Edge in 2006 and remodeled it four years later. Analysts expect the next version to debut in early 2015. Edge is a crossover or a car-based sports utility vehicle.

Crossovers typically feature a smoother ride and better fuel economy than traditional truck-based SUVs. The Edge is competing in what Ford dubs as the global utility segment, which experienced a 13 percent increase in 2013. Outside North America, the utility segment saw its sales more than double in 2013.

It is expected to surge 30 percent this year. “The decision to produce the all-new global Edge in Canada is proof that Canadian manufacturers can compete, and win, globally,” said Dianne Craig, president and CEO, Ford Motor Company of Canada, Ltd. “We’re ready to showcase Oakville Assembly’s commitment to craftmanship and advanced manufacturing to deliver what our global customers want and value -- a high-quality vehicle with class-leading design, fuel efficiency and performance.”

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