Ford to build the next-generation Kuga in China

Article by Christian A., on April 18, 2011

To raise sales in China, Ford Motor Co. will build the next-generation Kuga compact sport-utility vehicle in the country. Ford also plans to increase marketing spending to boost sales.

At the Shanghai auto show, Jim Farley, Ford’s group vice president for global marketing, sales and service, said that Ford wants to ensure that what it spends on advertising “is high enough as a percentage of [its] revenue.” However, he declined to give an exact figure.

The Kuga, a C-segment or compact vehicle, is included in Ford’s plans to present 15 models in China by 2015. Ford also wants to double the number of dealerships to 680 as part of a plan to compete with market leaders -- General Motors Co. and Volkswagen AG.

Farley said that to be considered as a “volume player” in China, it has to implement the C-segment flawlessly. Ford has yet to reveal the production schedules of the Kuga.

J.D. Power & Associates said that Ford has yet to say when China production of the Kuga would begin. Industry researcher said that Ford as a market share of 2.4%, according to industry researcher. Ford expects that market in India will increase by 0.10% Ford anticipates that its Chinese market will brown further this year.

In 2010, Ford's China deliveries increased b 0% to 582,467, surpassing the 32% industry average.The company is banking on emerging markets to help it maintain profits after posting $6.56 billion in net income last year, the most since 1999.

It is creating a new vehicle plant through its China venture in Chongqing and it plans to put up a new engine plant in the southwestern city.

Topics: ford, ford kuga, china

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries