Ford to equip European models with MyFord Touch

Article by Anita Panait, on August 30, 2013

Ford Motor Co. will introduce its MyFord Touch infotainment system to its offerings in Europe beginning 2014. MyFord Touch will first be installed in an S-Max concept van that will be showcased at the Frankfurt auto show, according to Jim Buczkowski, director of Ford's electronics and electrical systems engineering and research.

Buczkowski remarked that MyFord Touch will eventually be available in its vehicle lineup in Europe. Although MyFord Touch has helped the carmaker hike its profits, surveys by Consumer Reports and J.D. Power & Associates has criticized the infotainment system for the unreliability of controls, small fonts, crowded screens and lack of buttons and knobs.

Buczkowski, however, said that Ford has made huge improvements on the system and has “learned a lot along the way." He remarked that customer feedback -- both positive and negative -- has been really important as well as the things that they failed to “explain very well for customers."

MyFord Touch was a factor in Ford’s plunge in rankings in quality survey like J.D. Power's Initial Quality Study, which latest index this year had the brand drop to 27th from fifth in 2010. No thanks to MyFord Touch, Ford finished second-to-last in Consumer Reports' annual auto-reliability survey in October 2012. Buczkowski disclosed that MyFord Touch will be offered an option or included as standard in premium packages in Europe-bound models. Ford usually charges around $1,000 for MyFord Touch in the United States.

Ford already offers a voice-command software system called Sync on some vehicles in Europe as part of an audio package. Ford offers Sync as an option in the US for $295.According to Buczkowski, the carmaker will market Sync and MyFord Touch just like it does in the US. A technology package that only offers Sync and Applink will be available in the Ford Fiesta and the EcoSport. Another technology package will offer both Sync and MyFord Touch. [source: Bloomberg]

If you liked the article, share on:

Comments

Recommended

We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Amid reports that major rival Volkswagen would cease producing 2016 and 2017 model year diesel cars following the wake of the "Dieselgate" scandal, it’s believed that Chevrolet sees its opportunity...
by - May 22, 2017
Honda recently whips out a new feature for the S660 Bruno Leather Edition. Any guesses? Well, it’s going to be an iPhone app that goes by the name Rev Beat....
by - May 22, 2017
And so it goes, Ford is not at all closing its doors to an all-electric F-150 pickup. The American manufacturer initially laid out its plans for an F-150 hybrid earlier...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries