To satisfy the growing market in China, Ford Motor Co. will sell the Canadian-made Ford Edge in China and may export more vehicles from North America.
Ford Motor China Vice President Nigel Harris said that 2011 Edge midsize crossovers, which are produced in Oakville, Ont., will start selling in China by the end of the year.
Michael Robinet, vice president for global vehicle forecasts for IHS Automotive in Northville, said that this brings to light just how important the Edge is in Ford's global portfolio.
The Edge is actually the only Ford vehicle that is exported to China from North America. The other key volume vehicles (Ford Fiesta, Focus Mondeo and S-Max) are produced and sold in China.
Ford has yet to reveal the pricing information for the Edge but Harris said that it’s not double the US price.
The rivals of the Edge include Honda CR-V that’s priced from $28,000 and the Toyota Highlander that is priced up to $63,000. "We have talked about the opportunity for other nameplates," Harris said in an interview from China. "We're looking at other niche vehicles we could bring here to supplement the lineup." [via Detroit News]