Ford to host a meeting with dealers to discuss Lincoln’s future

Article by Christian Andrei, on September 10, 2010

Lincoln dealerships will be meeting on Oct. 4 to talk about plans to revive a brand that has been left behind by rivals, including Cadillac and Mercedes. Ford Motor Co. will be hosting this meeting at its headquarters. Ford is currently preparing to phase out its Mercury brand and is in ongoing talks with dealers over the compensation for eliminating the brand.

Ford spokesman Christian Bokich said that the meeting will inform dealers about how Ford will be working with Lincoln as an “exclusive, luxury brand."

There are about 1,700 Mercury dealerships, most of which are partnered with Ford or Ford and Lincoln. But there were only 264 Lincoln-Mercury dealerships at the end of July.

A lot of these dealerships rely on Mercury for the majority of their sales and many foresee an uncertain future when they would be depending only on Lincoln.

Ford and Mercury dealers have reportedly been talking about compensation. A source said that in order for Ford to avoid a lengthy legal battle, dealers have been offered payouts of about $300,000 to $400,000 each.

Bokich said that it’s likely that the number of Lincoln dealers that would emerge as stand-alone sales points for the brand would be known after the Oct. 4 meeting. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries