Ford to offer auto start-stop option on 2013 Fusion for $295

Article by Christian Andrei, on April 3, 2012

Ford Motor Co. plans to equip the forthcoming 2013 Fusion with a 1.6-liter EcoBoost engine matched with an auto start-stop option. The company stated that it will offer the start-stop option for $295 in the United States. The automaker has yet to disclose the price for the EcoBoost engine option in the Fusion. 

The automaker said that the Ford Fusion will be the first non-hybrid mid-sized sedan to be equipped with the auto start-stop technology. This feature automatically turns off the engine when the automobile stops, but restarts the moment the driver releases the brake pedal. Ford Fusion marketing manager Samantha Hoyt disclosed that the company anticipates Fusion drivers with this option to save around $1,100 more compared to other midsize sedan owners for a duration of five years.

The company revealed that those driving in heavily congested city traffic and urban areas will benefit the most, with as much as a 10% improvement in fuel efficiency, or around 3.5% on average. The 2013 Fusion will be launched for sale this fall. It is claimed to return 37 mpg on the highway with the 1.6-liter EcoBoost, the automaker disclosed.

It further stated that it intends to produce as many as 1.5 million units of EcoBoost engine worldwide by 2013 to be used in a range of vehicles. In January, Ford has revealed that it intends to offer EcoBoost engines in 11 automobiles this year, an increased from the seven in 2011. Last year, the automaker manufactured 127,883 automobiles with EcoBoost engines in North America.

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