Ford to offer Message Access Profile (MAP) text-message-reading app for SYNC

Article by Christian Andrei, on October 24, 2011

Ford Motor Co. intends to improve its Sync infotainment system by adding a text-message-reading application named Message Access Profile or MAP. This application can work with several smartphones and drivers can access it from the steering wheel just like plenty of other Sync applications. According to Ford technology spokesman Alan Hall, Sync will inform the driver that a text message has come in.

The driver would only have to press a button on the steering wheel so that the message will be read out loud.

If the driver wants to reply, MAP has prepared 15 common responses, including: "Where are you?"; "Be there in 10 minutes"; "Too funny"; "I need more directions”; and "I'm stuck in traffic." Hall said that this demonstrates how Sync is able to move together with innovations in mobile phone technology.

Hall pointed out that Sync can be upgraded so it has a great capacity to grow. The text-message-reading application will be offered as standard equipment in Sync-equipped 2011 and early-release 2012 vehicles.

However, those who have the earlier versions of Sync can update their vehicles with the application for free. Bluetooth Special Interest Group, which handles MAP, said that there’s a high demand for this application since texting has infiltrated the everyday routine of a smartphone user. Michael Foley, executive director of the Bluetooth group, said that the company is expecting that there will a significant uptake of the MAP in phone manufacturers. He named HTC, RIM, Samsung and LG. 

Topics: ford, sync

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