Ford to offer Message Access Profile (MAP) text-message-reading app for SYNC

Article by Christian Andrei, on October 24, 2011

Ford Motor Co. intends to improve its Sync infotainment system by adding a text-message-reading application named Message Access Profile or MAP. This application can work with several smartphones and drivers can access it from the steering wheel just like plenty of other Sync applications. According to Ford technology spokesman Alan Hall, Sync will inform the driver that a text message has come in.

The driver would only have to press a button on the steering wheel so that the message will be read out loud.

If the driver wants to reply, MAP has prepared 15 common responses, including: "Where are you?"; "Be there in 10 minutes"; "Too funny"; "I need more directions”; and "I'm stuck in traffic." Hall said that this demonstrates how Sync is able to move together with innovations in mobile phone technology.

Hall pointed out that Sync can be upgraded so it has a great capacity to grow. The text-message-reading application will be offered as standard equipment in Sync-equipped 2011 and early-release 2012 vehicles.

However, those who have the earlier versions of Sync can update their vehicles with the application for free. Bluetooth Special Interest Group, which handles MAP, said that there’s a high demand for this application since texting has infiltrated the everyday routine of a smartphone user. Michael Foley, executive director of the Bluetooth group, said that the company is expecting that there will a significant uptake of the MAP in phone manufacturers. He named HTC, RIM, Samsung and LG. 

New Ford Focus is slated to be in the market in 2011 and has a three model line-up that will be shown at the 2010 Paris Motor Show.

The five-door hatchback is sporty, the four-door sedan is sleek, while the five door wagon is stylish. All of these Ford Focus models will have the spotlight on the Ford stand, months before production is set to start in North America and Europe.

Focus is the American carmaker’s most important brand worldwide. It has more than 10 million units sold since it was launched in 1998 and has become a constant favorite among global consumers for its top-notch value, safety, comfort and for being a fun drive.

The next generation Focus is benefitted by a global development program, which is the result of the ONE Ford strategy. The Focus will continue the history of success set by previous models while also showing how the carmaker is evolving.

Focus is instantly recognizable with its sporty and sleek design. It also comes with affordable features and technologies, more than any other vehicle in its segment. The new Focus also gives customers top quality and craftsmanship, great fuel efficiency, and improvements on the legendary Focus driving dynamics.

Ford's group vice president of product development Derrick Kuzak says that the new Focus is the embodiment of the company’s best features and technologies, and that Ford is very excited that it will be out in the market soon. Kuzak also says that their investment in the C-car platform has given them the expertise and skills to give customers worldwide an affordable product that is also fuel efficient, safe, technologically advanced and of top quality.

Topics: ford, sync

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