Ford to raise annual output of cars with EcoBoost to 480,000 units by 2015

Article by Christian A., on May 11, 2012

Ford Motor Co. intends to increase the yearly output of EcoBoost-equipped automobiles in the European region from 141,000 automobiles in 2011 to 480,000 units by 2015, the company disclosed. Additionally, it anticipates increasing the number of vehicle models offering EcoBoost powerplants by 100% throughout the same period.

In order to meet the targets, Ford commenced production of the 1.0-liter EcoBoost engine at a new Craiova factory in Romania. Powertrain director Sherif Marakby at Ford of Europe recognized that their plans on the EcoBoost are "aggressive." However, he believed that when customers experience the engine product range, "they'll understand why." 

The automaker intends to produce at least 1.3 million EcoBoost powerplants for the market in Europe from 2012 to 2015. At least 800,000 of this figure are expected to feature the new 1.0-liter EcoBoost manufactured at facilities in Romania and Cologne, Germany, the automaker stated. 

In addition, the company has disclosed plans to manufacture as many as 1.5 million EcoBoost engines worldwide by 2013 to be utilized in a wide range of models. Moreover, the automaker stated that it intends to increase by 100% the number of models in the European region that comes with EcoBoost engines to 10 from five by 2015. Ford has already launched the 1.0-liter EcoBoost powerplant in the Focus.

It will be offering the engine in the B-MAX and C-MAX crossovers later in 2012. Ford of Europe will manufacture 800,000 units of EcoBoost engines more during 2015 to be marketed outside the European region, up from the 90,000 units it produced in 2011, the automaker revealed. Dirk Heller, who is Ford of Europe's director of manufacturing and powertrain operations, shared that with key products like the new B-MAX and the 1.0-liter EcoBoost engine being produced in the European region, Craiova is "very important" to the future success of Ford in the continent.

A challenge encountered by many SUV manufacturers is how to fit a family car space into a compact, town-friendly package. The answer to that is the all-new Ford B-MAX, with its unique body concept, fresh design, and stylish interior.

The B-MAX’s party piece is its Ford Easy Access Door System which provides unhindered entry and exit with hinged front doors and sliding rear doors integrating the central body pillars.

Stephen Odell, chairman and CEO, Ford of Europe, stated that the B-MAX pioneered a concept that has not been attempted by any manufacturers before, consequently challenging the ideas of small-car thinking. Moreover, he also expressed that new doors were literally opened because of the B-MAX’s ingenious design, crafting new thrilling concepts of possibilities with a compact vehicle.

New vision for the compact segment

Taking its cues from the acclaimed Ford Fiesta, the B-MAX is also Ford’s global B-car platform; presenting company's dream for a first-rate compact multi-activity vehicle (MAV), combined with incomparable space and adaptability with an intelligent and sophisticated facade.

Although only over 4 metres in length, about 13 cm longer than the five-door Ford Fiesta and a full 30 cm shorter than the C-MAX, the B-MAX is a perfect car for consumers residing in congested urban areas. Compressed, but without compromising on interior space or passenger comfort, the interior space will not scare the claustrophobics away.

The Ford teams developed this cutting-edge concept after an exhaustive venture. To do so, they spent a substantial time observing drivers in their daily, mundane routine - going shopping or picking up their children from school - to have a better understanding of what customers really wanted in a compact car.

Topics: ford, ecoboost

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