Ford Motor Co. will sell the first retail unit of the new Ford Mustang at Barrett-Jackson Auction Company’s event in Scottsdale, Arizona on January 18, 2014. The proceeds of the auction will go to JDRF, a leading global organization in the United States that funds type 1 diabetes research. In its 50 years of existence, the Ford Mustang has become a symbol of freedom for millions of people globally, thus it is only fitting that Ford will auction off a new Mustang to aid a move to free people who have diabetes.
“We’re kicking off the next 50 years of Mustang in style with a 2015 model featuring a sleek all-new design, world-class performance and innovative technologies,” remarked Steve Ling, North America car marketing manager for Ford. He said that they are “thrilled” to take advantage of Mustang’s popularity to help “achieve the dream of ending juvenile diabetes.”
Since its launch in April 1964, Mustang has been “the car designed to be designed by you,” thanks to its wide variety of powertrains, colors, body styles and other options. The 2015 Mustang continues that formula by offering three engine options and new technology features.
The winning bidder of 2015 Mustang – offered as Lot No. 3010 -- will be able to choose between a manual or an automatic transmission. The winner could also select preferred interior, exterior and stripe color combinations offered on the new Ford Mustang GT. The team involved in the Mustang’s design and development will sign the muscle car in appreciation of the donation to JDRF.