Ford Motor Co. has confirmed its return to Hot August Nights scheduled on August 2 to 11, 2013. To mark its return and in the charitable spirit of the annual event, the carmaker is selling at no reserve its last retail 2014 Shelby GT500 Convertible at the inaugural Hot August Nights Auction Presented by Barrett-Jackson in Reno, Texas.
Proceeds from the sale will go to the Brain Injury Association of America (BIAA), an organization backed by Indy 500 winner, Parnelli Jones. Jones will attend the auction. The winning bidder of the 2014 Shelby GT500 Convertible will be given the free hand to select any interior, exterior and stripe color combination offered by Ford on the 2014 Shelby. Jones will also sign the 2014 Shelby GT500 Convertible in appreciation for the BIAA donation.
Steve Ling, North America car marketing manager for Ford, remarked that the Shelby GT500 is “already one of the world’s greatest muscle cars,” thanks to its 662-horsepower of output, superb handling and a 0-60 acceleration time below 4.0 seconds. He remarked that the thrill of owning “such a rare and important car” is certainly appealing, adding that winner bidder will help fund research to treat serious brain trauma.
Jones was introduced to the BIAA after his son Page Jones suffered a severe brain injury during a Sprint Car race. Although his prognosis was not that good, Page Jones recreated a fulfilling, productive and joyous life, thanks to the support of his family. With the documentary “GODSPEED: The Story of Page Jones” both the Jones family and BIAA seek to heighten awareness of the importance of rehabilitation for with traumatic brain injury (TBI).