Moved by the belief that customers increasingly want sophistication even in small vehicles, Ford Motor Co. will be offering a 2014 Fiesta bestowed with more improvements and more options in powertrains and infotainment than the previous version. The 2014 Fiesta will be available with three engine choices, including the three-cylinder, 123 hp 1.0-liter EcoBoost.
Despite not disclosing specific fuel economy numbers for the 2014 Fiesta, Ford is claiming that the vehicle powered by the 1.0-liter EcoBoost engine will surpass 40 mpg and "is expected to deliver the best fuel economy of any non-hybrid car sold in America."
One visible change in the 2014 Fiesta is its restyled front end, endowed with the latest version of the trapezoidal grille present on the 2013 Ford Fusion. Ford will also be offering a performance version of the car, the Fiesta ST. The Fiesta ST will join the Focus ST as the latest vehicles to carry the red ST (Sport Technologies) badge.
The Fiesta ST will be powered by the carmaker’s four-cylinder, 1.6-liter EcoBoost engine, which could provide up to 197 hp of output and 214 pounds-feet of torque and will be coupled with a six-speed manual transmission.
Ford compared the figures with the Mini Cooper S, which returns 181 hp of output and 177 pounds-feet of torque and the Chevrolet Sonic RS, which receives 138 hp of output and 148 pounds-feet of torque. By comparing the Fiesta ST with the Mini Cooper, Ford is hinting at its upscale aspirations for the model, which will also boast of features previously found mainly in larger cars.
Jim Farley, Ford's global marketing chief, estimated that around 40 percent of the Fiesta mix will feature the latest version of the MyFord Touch infotainment system, which comes with a new 6.5-inch screen designed to fit its smallest car. Farley said the Fiesta will compete at the higher end of the small-car market, which means that the model will have no econobox version. Ford is unveiling the 2014 Fiesta at the ongoing Los Angeles Auto Show and will roll the model out in late 2013.