Ford is targeting the Chinese market as it launches a new premium sedan – the new Ford Taurus – in Shanghai. This marks the first time that the Taurus nameplate will be available in China. The Taurus was conceptualized by Ford’s global design and development resources.
During the early phases of the design process, engineers and designers around the globe worked hard to have a better understanding of the Chinese market and the major cultural aspects that affect their vehicle preferences.
The outstanding new vehicle is the product of the in-depth study of the target buyers -- the successful professionals who are well-respected in their industry. The research aided to fine-tune design and engineering targets. Ford designers built the Taurus to have an exterior that expresses confidence, harmony, and balance.
There’s a clipped trapezoidal five-bar grille at the front of the vehicle that looks like a shield. It has been placed in a prominent position and on its side we see slim, modern headlamps with signature daytime running lights that boast of LED projector lamp technology. The supplemental LED driving lights are housed inside chrome rings.
The Taurus’ silhouette expresses harmony and solidity with its strong hood profile and planted architecture. The exterior has delicate details on its sides. Designers gave the doors an upswept highlight trim. The vehicle’s stance is definitely premium and bold, accentuated by a set of polished 19-inch 10-spoke alloy wheels.
There are multi-piece LED tail lights at the back of the vehicle that have a unique signature look. The vehicle’s width is emphasized by a bright chrome bar that connects the tail lights, adding to a sense of subtle athleticism. The use of integrated chrome exhaust tips at the rear hints at its performance prowess.
The cabin is clean, modern, and gives an airy, roomy feel from the use of smart design and bold horizontal features. These give the interior a further sense of balance and harmony. More natural light can enter the cabin from a full panoramic sunroof, adding to a sense of elegance and openness. The cabin is especially spacious as the designers made full use of the Taurus’ length of five meters and wheelbase that measures 2.95 meters.
As a result, the second-row legroom is generous. The same is true for the hip and shoulder room. Much effort and planning were put in by designers and engineers to increase the interior space. For instance, the front panel of the panoramic sunroof can slide back over the rear panel instead of under it, guaranteeing maximum rear headroom.
Over 25 intelligent stowage spaces were positioned throughout the cabin. One detail that may catch the attention of potential customers are the cup holders that can hold tea bottles in different sizes. The second row is designed to be very comfortable based on the fact that oftentimes, the owner of the premium vehicle is a passenger instead of the driver.
For the first time ever in a Ford vehicle in China, it comes with power-reclining rear seats with optional adjustable lumbar support and a massage function. Both rear passengers get business-class comfort and will surely arrive at their destination fully refreshed. A rear-seat control panel is revealed after folding down the center seat cushion, which is friction-hinged to offer a premium feel.
This panel houses the controls for air conditioning, seat functions and car media. By folding this up, three rear passengers can comfortably fit with a 40/20/40 rear-seat layout. The cabin used materials that enhance comfort and show off uncompromised quality. Soft yet durable materials were used for the surfaces. For example, the seats are covered with supple leather.
The Taurus is equipped with Ford’s new world-class high-output, twin-turbo 2.7-liter EcoBoost V6 engine, to match its power with its elegant looks. This engine comes in a more powerful, smarter package. With its use of lightweight materials and advanced controls, the engine sets a new standard for power density and efficiency.
Ford’s newly opened Changan Ford Hangzhou Plant will produce the Ford Taurus. This plant was built as part of a US$760 million investment. It is the sixth assembly plant that builds Ford vehicles in China. Only the latest manufacturing technologies are used in this very efficient facility. Via its flexible production line, the plant can built as many as 250,000 units a year.