Ford uses life-size pinball game to promote Active Park Assist

Article by Christian A., on April 30, 2012

To promote Active Park Assist, Ford came up with a life-size pinball game using real cars. On Feature Flick, we get to see how Ford’s technology can help with parking when there’s not much space. Sensors were fitted on the bumpers of the cars parked in front of and behind the small parking space. These gauge the force that drivers exerted to park in the spot by bumping them.

Their score is higher when they hit the cars harder. The winner gets a new Focus hatchback that comes with Active Park Assist. When finding a spot, the driver only needs to slow down and push a button. The system locates a spot where it could parallel park. As soon as the system determines a spot, it tells the driver to stop.

The system then takes total control of the electric steering while the driver operates the gas, clutch, and brake pedals. The driver also selects the gear. The U.S.-spec Ford Focus’ $695 Parking Technology Package includes Active Park Assist. It also includes rearview camera and front parking sensors. Several Ford and Lincoln models such as the 2013 Ford Escape and 2013 Lincoln MKS use this technology.

Inside the new Ford Escape are the newest seats to come from the brand which, in addition to being lightweight, enhance convenience for the occupants. Compared to the seats in the prior model, these are lighter by 3 pounds. However, it is not just about lowering the weight but also involves putting in additional functionality. Thus while the six-way adjustability is still there, there is now a two-way power lumbar support and even a two-way power recline.

Offered as well is a sport seat which not only has a unique stitching but has higher bolsters. New to the Escape as well is the front head restraint now having four-way adjustability. In the rear section, both the head restraints and the seats are composed of soy-based foam and designed to make folding easier.

The Escape though is not all about the interior as not only does it have the versatility of a SUV but it has the cargo capacity customers have long expected from a vehicle of this type. Further, both have a sports-inspired design.

Ford made sure that for the Escape, function should always follow form. Thus after implementing smoother design, the brand made sure that the volume of the cargo would be larger compared to the previous version. Thus, the space at the back of the first row measures 68.1 cubic feet with the space behind its second row at 34.3 cubic feet.

In other markets, Ford revealed that the model to be released will be a bit longer versus the one being released in North America. This means that there is more luggage space. Design Executive Director of Europe, Asia Pacific and Africa Martin Smith reveals that the sporty looks of the new Escape was not an accident.

He says further that the brand wanted a model that would give the feel of an athlete, like a swimmer or runner, being inside a new body, and even has those defining muscles that suggest both energy and movement. In the North American market, Ford’s latest offering will be known as the Escape while in other markets worldwide, it will be dubbed as the Kuga.

Topics: ford, technology

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