Ford uses life-size pinball game to promote Active Park Assist

Article by Christian Andrei, on April 30, 2012

To promote Active Park Assist, Ford came up with a life-size pinball game using real cars. On Feature Flick, we get to see how Ford’s technology can help with parking when there’s not much space. Sensors were fitted on the bumpers of the cars parked in front of and behind the small parking space. These gauge the force that drivers exerted to park in the spot by bumping them.

Their score is higher when they hit the cars harder. The winner gets a new Focus hatchback that comes with Active Park Assist. When finding a spot, the driver only needs to slow down and push a button. The system locates a spot where it could parallel park. As soon as the system determines a spot, it tells the driver to stop.

The system then takes total control of the electric steering while the driver operates the gas, clutch, and brake pedals. The driver also selects the gear. The U.S.-spec Ford Focus’ $695 Parking Technology Package includes Active Park Assist. It also includes rearview camera and front parking sensors. Several Ford and Lincoln models such as the 2013 Ford Escape and 2013 Lincoln MKS use this technology.

Topics: ford, technology

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