Ford using recycled cottons in the interior of the new 2012 Focus

Article by Christian Andrei, on December 1, 2010

Ford Motor Co. aims for its new Ford Focus to spearhead its lineup of vehicles. There is no doubt that the Focus has excellent systems and capabilities but it hasn’t had many updates when it comes to the interior. But now, Ford has probably realized its oversight and decided to use recycled clothing items for its cabin.

These items have been processed and will be seen on the carpet backing and as sound-absorption materials (such as cotton taken from recycled clothing).

Carrie Majeske, product sustainability manager at Ford, said that the carmaker is constantly on the lookout for greener alternatives. She added that one of Ford’s main goals is to use more recycled or renewable materials but in a way that doesn’t compromise performance or durability.

She described recycled content as a way to divert waste from landfills and reduce the impact of mining virgin material.

Ford has recently announced that the pants used for the carpet backing will be highlighted by the ambient lighting in the new Ford Focus. Ford said that this car will be equipped with LED interior illumination, which can be switched to any of the seven color options.

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