Ford wants to boost its image and pricing in Germany, will take on Vw

Article by Christian A., on July 15, 2011

Ford Motor Co.’s image and pricing in Germany need a boost if it wants to command more respect and expect to raise sales there. According to Stefanie Weiland (a car buyer and former owner of a Ford vehicle), Ford has a “deplorable” reputation. She is looking for a new car at the VW dealership, saying that its cars are “unbreakable.”

Ford CEO Alan Mulally wants to achieve in Germany what he was able to do in the U.S., which is to sell more vehicles by playing up fuel economy and technology such as voice-activated stereos.

Ford admits that its retail prices fell behind VW by an average of 6.3% in the last eight months. J.D. Power & Associates said that when it comes to sales, Ford is ranked No. 5 and its vehicles make up 7.5% of the German market. Meanwhile, Volkswagen has a 20.8% share.

The companies that did better than Ford are Mercedes Benz, BMW, Opel and Audi. To compete with VW, Ford is aiming to be known as a technology leader. It’s also promoting its ties to Germany.

This month, Ford gave iPads to 1,100 of its sales people in Germany. These devices were installed with a special Ford sales application that illustrates fuel-saving technology.

Jim Farley, Ford global marketing chief said that its stand at the Frankfurt auto show will be twice the size as before. It will put in a test track and hands-on displays that will make it appear like "an adult science museum."

Topics: ford, germany, vw

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries