Ford wants to take back the top spot in U.S. sports car sales

Article by Christian A., on August 29, 2010

Ford Motor Co. will launch a marketing campaign with a focus on fuel economy for its 2011 Mustang that will be released this spring. With this car, Ford intends to once again be the top-ranking carmaker when it comes to US sports car sales.

The US Environmental Protection Agency has certified that the new 3.7-liter V6 Mustang can generate 305hp and achieve 30mpg in highway driving.

Both of these ratings are an improvement over General Motors Co.'s 2010 Camaro, which sold more than the Mustang and other sports cars in February for the ninth consecutive month.

In comparison, a Camaro is equipped with a 3.6-liter V6 engine that is capable of producing 304hp and 29mpg on the highway.

Last month, Ford had stated that already, it has received almost 11,000 orders for the 2011 Mustang. The 2010 model, at the same point in the launch, had only a third of this number.

Research has revealed that many customers decide not to buy a Mustang due to fuel economy, according to Amy Marentic, marketing manager for Ford's cars and crossovers.

That is why Ford's new campaign will be emphasizing improvements in the fuel economy and interior of the sports car. She explained that Ford just wants to give potential customers a "rational reason" to buy this "very emotional car." In February 2010, Ford had higher overall sales than GM, the first time in 12 years.

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries