Ford has an ambitious plan to give 20,000 people the chance to ‘test-drive’ the new 2011 Ford F-150 before it even arrives in the showrooms. So confident is Ford in its latest model that it is taking it to the people to try for themselves. The project is known as the ‘Build Ford Tough Roundup’ which sees Ford travel to seven cities throughout the country from now until November so that the general public can be seduced by the power and performance of the F-150 vehicles.
There are four new engines to choose from. Ninety percent of the Ford line-up is equipped with the Ford EcoBoost 3.5 litre engines, powerful enough to tow a trailer. Some lucky dealers have already had an opportunity to test drive the vehicles and feedback so far has been impressive. Mark Grueber, F150 Marketing Manager told us: “We know that once people get into the 2011 F-150 … they’re really going to be sold on them.”
It isn’t an empty boast as the vehicle really does offer amazing horsepower, trailer tow, fuel economy and torque. If you want to put the F-150 through its paces, all you have to do is register at www.driveF150.com to arrange a test drive of the new 2011 F-150. Alternatively, the public registration link can be accessed on Facebook - www.facebook.com/fordtrucks. An acceleration drive is set up with a drag race feel to it.
Registered members of the public will be able to put the EcoBoost engine through its paces, or even tow trailers with it. With back to back driving options, the public will be able to compare all four models at the same time. Product experts will also be at hand to answer questions and give information. There’s even a remote control F150 SVT Raptor race course and a bounce area for the children so you can make it a family affair.
The first event kicks off at Dallas Texas Motor Speedway between September 24- 25. The tour will move on to Houston, Atlanta, Orlando, Los Angeles, and Aberdeen Maryland. For full details on dates and listings across the United States, visit www.driveF150.com. Next month, Ford is also attending the State Fair of Texas in Dallas where visitors to the fair can drive the entire range of vehicles for free.