Ford will let 20k people drive the 2011 F-150 before it hits the dealerships

Article by Christian Andrei, on September 17, 2010

Ford has an ambitious plan to give 20,000 people the chance to ‘test-drive’ the new 2011 Ford F-150 before it even arrives in the showrooms. So confident is Ford in its latest model that it is taking it to the people to try for themselves. The project is known as the ‘Build Ford Tough Roundup’ which sees Ford travel to seven cities throughout the country from now until November so that the general public can be seduced by the power and performance of the F-150 vehicles.

There are four new engines to choose from. Ninety percent of the Ford line-up is equipped with the Ford EcoBoost 3.5 litre engines, powerful enough to tow a trailer. Some lucky dealers have already had an opportunity to test drive the vehicles and feedback so far has been impressive. Mark Grueber, F150 Marketing Manager told us: “We know that once people get into the 2011 F-150 … they’re really going to be sold on them.”

It isn’t an empty boast as the vehicle really does offer amazing horsepower, trailer tow, fuel economy and torque. If you want to put the F-150 through its paces, all you have to do is register at www.driveF150.com to arrange a test drive of the new 2011 F-150. Alternatively, the public registration link can be accessed on Facebook - www.facebook.com/fordtrucks. An acceleration drive is set up with a drag race feel to it.

Registered members of the public will be able to put the EcoBoost engine through its paces, or even tow trailers with it. With back to back driving options, the public will be able to compare all four models at the same time. Product experts will also be at hand to answer questions and give information. There’s even a remote control F150 SVT Raptor race course and a bounce area for the children so you can make it a family affair.

The first event kicks off at Dallas Texas Motor Speedway between September 24- 25. The tour will move on to Houston, Atlanta, Orlando, Los Angeles, and Aberdeen Maryland. For full details on dates and listings across the United States, visit www.driveF150.com. Next month, Ford is also attending the State Fair of Texas in Dallas where visitors to the fair can drive the entire range of vehicles for free.

Press Release

Ford To Put Thousands of Consumers Behind Wheel of 2011 F-150 EcoBoost Months Before On-Sale Date

  • Thousands of people will have the opportunity to test drive the new 2011 Ford F-150 months before it arrives in dealer showrooms so they can see for themselves how the all-new powertrain lineup performs and how the truck stacks up against the competition
  • Built Ford Tough Roundup drive program will travel to seven cities – Dallas, Houston, Detroit, Atlanta, Orlando, Los Angeles and Aberdeen, Maryland – between now and November
  • 2011 Ford F-150 features the most extensive powertrain overhaul in the 62-year history of F-Series, with four new engines including a new 3.5-liter EcoBoost™
  • Consumers may sign up for the drive program by visiting www.driveF150.com

Ford will put some 20,000 people behind the wheel of the new 2011 Ford F-150 months before the vehicle arrives in dealer showrooms so they can see for themselves how its all-new powertrain lineup – including the much-anticipated 3.5-liter EcoBoost – performs and how F-150 stacks up against the competition.

The Ford EcoBoost engine will be available in 90 percent of the 2011 Ford F-150 lineup.

The Built Ford Tough Roundup, a comprehensive drive program for consumers, fleet customers, and dealership sales staff, will travel to seven cities throughout the country between now and November. Additionally, Ford will offer drives of its full car and truck lineup to fair-goers at the State Fair of Texas in Dallas next month.

"We know that once people get into the 2011 F-150 and experience the four new engines that they're really going to be sold on them. Some of our dealers had a chance to drive it and one constant feedback was 'Wow!'" said Mark Grueber, F-150 Marketing manager. "Customers tell us they're really impressed with the specs of the new engines – including best-in-class horsepower, torque, trailer tow and fuel economy – but they want to get behind the wheel and compare it with the competition."

Participants who sign up for the drive experience at www.driveF150.com will be able to test drive the new 2011 F-150 and compare the power to competitive vehicles in an acceleration drive, which is set up like a drag race. They'll also be able to see for themselves how the EcoBoost engine performs towing a trailer.

From this site, consumers can "share" the link on Facebook and write about it on their wall. Additionally, the public registration link can be accessed directly through Facebook at: www.facebook.com/fordtrucks.

"It's a great opportunity for people to experience how the new F-150 compares to the competition in back-to-back drives and do things they would not be able to do easily in a dealership test drive," said Grueber.

In addition to the drive activities, there will be plenty of information on display with product experts on hand to answer questions, as well as activities the whole family can enjoy including a remote-control F-150 SVT Raptor race course and a bounce house for the kids.

The first drive event will be held in Dallas at Texas Motor Speedway on Sept. 24-25. Other cities include Houston, Atlanta, Orlando, Los Angeles and Aberdeen, Maryland. For a complete listing of dates and locations, please visit www.driveF150.com.

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