Ford wins 2010 Polk Automotive Awards for highest customer loyalty

Article by Christian A., on January 18, 2011

At the Automotive News World Congress in Detroit, Ford Motor Co. received top honors at the 15th annual Polk Automotive Loyalty Awards. This award-giving body recognizes OEMs that demonstrate the ability to retain owners over repeat buying cycles.

Ford won in many categories, including: Overall Loyalty to Manufacturer; Overall Loyalty to Make; Ethnic Market Make – African-American; and Mid/Full-Size Pickup for its F-Series truck lineup, a category where Ford has been repeatedly recognized.

But Ford’s win for the Overall Loyalty to Manufacturer category is its first since it last won in 1999. Brad Smith, director of Polk's loyalty management practice, said that the 2010 awards are based on an analysis of 4.9 million return to market events during the 2010 model year.

The model year spans from Oct. 1, 2009 through Sept. 30, 2010. A household is deemed loyal to a brand when it owns a new vehicle, and it returns to market and purchases or leases another new vehicle of the same model or make.

Polk follows owner royalty for the entire year. Polk’s Loyalty Management Practice, on a regular basis, works with customers to effectively manage owner loyalty by conducting an in-depth analysis of automotive shopping behaviors, related market influencers and development of retention strategies.

Topics: ford, award

If you liked the article, share on:

Pin It

Comments

Recommended

Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries