Ford, Yahoo announce “Plugged In” competition series to promote the Focus Electric

Article by Christian Andrei, on April 13, 2012

A new Ford Focus Electric is up for grabs and all you have to do is join an online reality show called “Plugged In” – a show on Yahoo! Screen made possible by the partnership between Ford and Yahoo! Participants will have to complete various challenges around their home towns while driving around a Ford Focus Electric. The show will be hosted by local celebrities.

The teams get clues via video, text, and audio through the Sync with MyFord Touch system. The car’s navigation system would also have to be used by the teams to arrive at their destinations.

The show will take place in Los Angeles; New York; Chicago; Washington D.C.; San Francisco; Seattle; Austin, Texas; Atlanta; Raleigh, North Carolina; and Boston. Viewers of this online show could comment and upload photos of their hometowns after every episode. Casting is ongoing. We will get details about the online schedule of the show within a few weeks. The teams that win get a Focus Electric. Just last month, Ford and NBC launched a reality show dubbed “Escape Routes,” featuring the 2013 Ford Escape crossover.

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