Ford’s new-car sales across Europe rose by 1.8% in February

Article by Christian A., on August 29, 2010

Despite its rivals offering huge discounts, Ford's new-car sales in its main 19 European markets soared to 93,200 units in February 2010, a 1.8% increase compared with the record in February 2009. With the ending of scrappage schemes, it is expected that western European new-car sales will drop by 1 million to 1.5 million units in 2010.

According to industry observers, volume manufacturers will offer heavy discounting. Ingvar Sviggum, Ford of Europe's sales and marketing chief, said that Ford will not get involved in the price wars, calling such strategies to be "self-defeating in the long term."

Sviggum explained that Ford will not do anything to "jeopardize the sustainability of [its] business or that devalue [its] brand."

He said that Ford's market share was stable in February even with its competitors aggressively pushing large discounts.

In fact, Ford's sales gain in February is the ninth consecutive monthly increase in Europe. Scrappage incentives in major markets such as Germany, France, Italy and Spain, have improved sales of the Ka and Fiesta models.

Monthly sales of the Fiesta car at at 32,500 were the highest in February since 1998, keeping Fiesta in its spot as Europe's No.1 small car and No.2 best-selling car overall in February.

Topics: ford, europe, sales

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries