Ford Motor Co. recorded a 19.8% increase in new-car sales in its main European markets compared to the same month last year. A total of 113,100 cars were sold by Ford in November in its main 19 European markets.
This marks the company's sixth consecutive monthly volume increase and resulting in a 9.1% November year-to-date market share, the carmaker's highest since 1999.
Roelant de Waard, Ford of Europe's vice president for sales, believes that having the right products at the right time is paying off for Ford. De Waard added that November is yet another month wherein Ford of Europe records "outstanding volume gains."
Of course, scrapping schemes contributed to raising the European sales of the Fiesta small car and Ka minicar, specifically in the markets in Germany, France, and the UK. De Waard said that sales to retail customers have risen and this is significant since these sales are usually more profitable than sales to fleet buyers.
For the month of November, 63% of its car sales were to retail customers, up 13 percentage points to last year's figures. In particular, 77% of Fiesta, 74%of Ka, 73% of Kuga and 69% of Fusion sales were to retail customers.
Meanwhile, Ford reaps success in other parts of Europe. Ford was market leader in the UK and Ireland last month, and import leader in France and Italy. Ford's market share in November in its main 19 European markets dropped by 0.1 percentage points to 8.7, compared with last year.