In a surprising development, Ford's new Fiesta subcompact has gotten higher sales than the Volkswagen Golf, a feat that had not been achieved since March 2009. The new Fiesta, which was launched last year to showrooms in Europe, gets the recognition as Europe's best-selling vehicle. JATO Dynamics said that Ford sold 68,630 Fiestas in March, a 25.8% increase from the year before with Ford's previous-generation Fiesta.
This number means that Fiesta sales exceeded VW Golf's by 11,785 units. When it comes to year-to-date figures, Ford has sold 140,496 Fiestas compared to Volkswagen's 135,048 Golf models. If broken down into markets within Europe, March Fiesta sales were highest in the UK and Italy, where improvements of 14.7% and 87%, respectively, boosted overall sales figures.
Ford said that its weak overall German sales market was one reason for Fiesta's success, citing that overall year-over-year vehicle sales fell in March by 26.6%, or 106,590 vehicles. Germany is traditionally the Golf's strongest European market.
Nevertheless, JATO Dynamics pointed out that while Fiesta's sales increases look like they are a persisting trend, has to be noted that March is the last month in the UK and Italy to register sales under scrappage incentive programs, boosting sales of small cars.
JATO Dynamics' best-selling brands chart for the month of March went to Ford, with sales of 169,871. Volkswagen was behind just a bit with 168,053 vehicles. That figure finds Ford up 16.7% year-over-year, with year-to-date sales up 9.9% compared to the same time period in 2009.