Ford’s plants to reduce water used in production by 30% by 2015

Article by Anita Panait, on January 2, 2012

Ford Motor Co. will decrease the amount of water it uses to manufacture each vehicle by 30% globally by 2015. The carmaker said water is one of its top environmental priorities and will set yearly efficiency targets as part of its annual environmental business planning process. The company has also created a cross-functional team to review water usage at a more complete level.

Ford noted that between 2000 and 2010, it has decreased its water use by 62% or 10.5 billion gallons globally, and by 71% in North America. On a per-vehicle basis, the company cut its water use by 49% globally and by 45% percent in North America. Ford aims to use to around 3.5 cubic meters of water per vehicle in 2015, from 9.5 cubic meters of water per vehicle in 2000.

The carmaker noted that while its production at its Hermosillo Stamping and Assembly Plant, manufactures the Ford Fusion, Fusion Hybrid and Lincoln MKZ, doubled between 2000 and 2010, its water usage decrease 40% during the same period. The company is banking on the success of its latest water use program on the feat of its Global Water Management Initiative launched in 2000.

Competition has been stiff in the mid-size sedan segment and one of the main players – the Ford Fusion – is all set to make matters more interesting for the 2010 model year. The new Fusion will be launched with more powerful yet more fuel efficient four-cylinder engines, more space for both passengers and cargo than the Toyota Camry and class-exclusive technologies like Ford SYNC and a blind spot detection and warning system.

In addition, the new Ford Fusion is introducing an all-new hybrid developed to be the most economical among sedans in the United States. Derrick Kuzak, Ford's group vice president of Global Product Development, remarked that new Ford Fusion offers more choice and better fuel economy, as well as best-in-class quality and reliability. To surpass its rivals in the mid-sized sedan segment, Ford made sure that the new Fusion comes with more engaging driving dynamics and technologies that should allow its occupants to be more comfortable and connected.

Of course, the 2010 Ford Fusion is provided with a new design that doesn’t only make it appear more premium and more athletic but also help improve its aerodynamic efficiency. In particular, its front end now features a domed hood, and new grille and headlamps, as well as a larger fog-lamp area. This wider, sportier appearance should make Ford Fusion more appealing to customers. Moreover, the new mid-size sedan is gifted with an array of aerodynamic improvement and new underbody shields that help improve its fuel economy.

All models of the 2010 Fusion are gifted with an interior with a more contemporary, technical look – thanks to new metallic finishes on the instrument panel and the center console, as well as on the steering wheel and doors. Meanwhile, the sedan’s new instrument panel is finished with a soft upper and lower skin and features less hard plastic than found in its Japanese rivals. An iced blue lighting now illuminates the car’s instrument panel displays and switches. In addition, the new Fusion features a redesigned steering wheel -- with form-fitting palm swells – wrapped in leather as well as a new shifter and padded armrests.

Topics: ford, production

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