Ford announced today that it reopened its retooled Michigan Assembly Plant, which will build the new 2012 Ford Focus. Furthermore, Ford said that the plant is world’s first to produce three versions of electrified cars.
The conversion of the factory took 13 months and $550 million. For those who don’t know, the factory used to build large SUVs, but now it is ready to build a a conventional gasoline-powered new-generation Ford Focus, which will go on sale in early 2011.
Moreover, three electric versions of the Focus will follow this model: a battery electric version in 2011 and hybrid and plug-in hybrids in late 2012.
“We’ve modernized just about every square foot of this facility to establish a new standard for a high-tech, green, flexible and efficient auto factory,” said Jim Tetreault, Ford vice president of North America Manufacturing. “The transformation of Michigan Assembly Plant stands as a symbol for the transformation of Ford.”
“If the last few years have taught us anything, it is that customer wants and needs can change quickly – much more quickly than we have been equipped to efficiently respond to in the past,” said Tetreault. “At Michigan Assembly, we will achieve a level of flexibility we don’t have in any other plant around the world, which will allow us to meet shifting consumer preferences in real time.”