Ford’s U.S. sales climbed 27 percent in January

Article by Christian Andrei, on February 2, 2011

Consumer demand for Ford’s complete lineup of cars, utilities and trucks continued to increase in January, as retail sales grew by 27% compared to a year ago. Retail sales for cars rose by 35%, while utilities grew by 22% and trucks went up by 24%. A 13% increase was seen in Ford’s total sales in January (including sales to fleet customers) with 127,317 units sold.

Sales fell by 27%, which was expected as sales to daily rental companies had fallen and as the Mercury brand was discontinued. Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service, said that Ford is in a “strong position” as 2011 begins.

He added that Ford is prepared to meet the requirements of a wide range of customers with “a full portfolio of high-quality, fuel-efficient vehicles.” He believes that Ford has a “great start” as it recorded the largest January retail sales increase in over a decade.

A total of 4,270 Ford Fiestas were sold in January 2011. In 2010, Fiesta contributed to helping Ford achieve its highest retail share in California since 2006. The top-selling region for Ford’s smallest new car still is the Los Angeles region.

The retail sales of Focus increased by 41%. The Focus and Fiesta combined to increase the company’s small car retail sales to a level that’s nearly double a year ago (a 99% rise). Dealerships get the all-new Focus this spring.

Ford F-Series was off to very good start in 2011, after selling 30-percent more units in the first month of the year than in the same period in 2010 to 35,806 vehicles. For the entire 2010, sales of the F-Series sales jumped 28 percent to 528,349.

Interestingly, F-Series is dominating the commercial fleet market, outselling its closest rival by almost 2-to-1, according to the 2010 November calendar-year-to-date registrations. In fact, F-Series has been the best-selling truck in the United States for 34 consecutive years as well as the best-selling vehicle for 29 years in a row.

On the other hand, the momentum of Ford’s Econoline and Transit Connect vans continued to 2011 from 2010, when they controlled over 60 percent of the commercial van market. In January 2011, Ford sold 29-percent more Ecolines to 7,979 units and 78-percent more Transit Connect to 2,072 units.

In 2010, Ford controlled 38 percent of the commercial fleet market, based on November calendar-year-to-date registrations. In fact, six of the top eight vehicles registered to commercial fleet customers in 2010 were Ford nameplates.

Czubay remarked that Ford’s broad range of vehicle products does not only offer fleet customers with industry-leading quality and fuel efficiency, but also delivers strong resale values. Czubay noted that resale value is considered to be a crucial element in cutting vehicle operating costs, putting Ford in a strong position as businesses replace or augment their vehicle fleets.

Press Release

Ford’s Balanced Porfolio of Cars, Utilities, Trucks Delivered 27 Percent Increase in January Retail Sales

Consumer demand for Ford’s full family of cars, utilities and trucks continued to grow in January, as retail sales climbed 27 percent versus a year ago. Retail sales for cars grew 35 percent, 22 percent for utilities and 24 percent for trucks.

Ford’s total sales in January (including sales to fleet customers) were 127,317, up 13 percent. Total sales comparisons included a planned 27 percent decline in sales to daily rental companies and the discontinuation of the Mercury brand.

“We begin 2011 in a strong position – ready to meet the needs of a wide range of customers with a full portfolio of high-quality, fuel-efficient vehicles,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “We’re off to a great start in 2011 with the largest January retail sales increase in more than a decade.”

Cars

Fiesta posted January sales of 4,270. In 2010, Fiesta played a key role in helping Ford to achieve its highest retail share in California since 2006. The Los Angeles region continues to be the top-selling region for Ford’s smallest new car.

Focus retail sales increased 41 percent. The Focus and Fiesta combined to boost the company’s small car retail sales to a level almost double a year ago (up 99 percent). The all-new Focus arrives in dealerships this spring.

“Higher gasoline prices are factoring into vehicle purchase decisions,” said Czubay. “Ford Motor Company is leading the way for consumers with the best or among the best fuel economy with every new vehicle we introduce. We also have four vehicles with 40 mpg or higher fuel economy – Fiesta, Focus, Fusion Hybrid and Lincoln MKZ Hybrid – more than any other automaker.”

Fusion – Ford’s popular midsize sedan – set a January sales record of 14,346, up 18 percent. Fusion retail sales were up 39 percent. In 2010, Fusion set a full year sales record of 219,219 – the first time since 2004 a Ford car has eclipsed the 200,000 milestone.

Ford Mustang retail sales were up 17 percent, and Lincoln MKZ retail sales increased 42 percent. In January, the new MKZ Hybrid accounted for 24 percent of MKZ retail sales – the highest since it was introduced in October.

Utilities

In January, the all-new 2011 Explorer was the fastest-turning Ford vehicle on the showroom floor. Recently named North American Truck of the Year, the 2011 Explorer offers customers full SUV capability with superior ride and handling, plus class-leading fuel economy. Explorer sales totaled 7,351, up 73 percent. Retail sales were more than triple year-ago levels (up 244 percent).

Ford Escape set a January record with total sales of 13,973, up 30 percent versus a year ago. In 2010, Escape set a full-year sales record of 191,026.

The redesigned 2011 Ford Edge posted a 36 percent increase in retail sales.

Trucks

Ford F-Series checked in with January sales of 35,806, up 30 percent. In 2010, F-Series sales totaled 528,349, up 28 percent versus 2009. In the commercial fleet market, where Ford’s ‘Built Tough’ reputation is put to the test every day, F-Series outsells its nearest competitor by almost 2-to-1 based on 2010 November calendar-year-to-date registrations. F-Series has been the best-selling truck in America for 34 years in a row and the best-selling vehicle, car or truck, for 29 straight years.

Ford’s Econoline and Transit Connect vans captured more than 60 percent of the commercial van market in 2010. In January, Econoline sales totaled 7,979, up 29 percent versus a year ago. Transit Connect sales totaled 2,072, up 78 percent.

Ford had six of the top eight vehicles registered to commercial fleet customers in 2010 and an industry-leading 38 percent share of the commercial fleet market, based on November calendar-year-to-date registrations.

“In addition to industry-leading quality and fuel efficiency, our broad range of products offer fleet customers strong resale values,” said Czubay. “Resale value is a key factor in reducing vehicle operating costs, which puts Ford in a strong position as businesses continue to replace or add to their vehicle fleets.”

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

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