Consumer demand for Ford’s complete lineup of cars, utilities and trucks continued to increase in January, as retail sales grew by 27% compared to a year ago. Retail sales for cars rose by 35%, while utilities grew by 22% and trucks went up by 24%. A 13% increase was seen in Ford’s total sales in January (including sales to fleet customers) with 127,317 units sold.
Sales fell by 27%, which was expected as sales to daily rental companies had fallen and as the Mercury brand was discontinued. Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service, said that Ford is in a “strong position” as 2011 begins.
He added that Ford is prepared to meet the requirements of a wide range of customers with “a full portfolio of high-quality, fuel-efficient vehicles.” He believes that Ford has a “great start” as it recorded the largest January retail sales increase in over a decade.
A total of 4,270 Ford Fiestas were sold in January 2011. In 2010, Fiesta contributed to helping Ford achieve its highest retail share in California since 2006. The top-selling region for Ford’s smallest new car still is the Los Angeles region.
The retail sales of Focus increased by 41%. The Focus and Fiesta combined to increase the company’s small car retail sales to a level that’s nearly double a year ago (a 99% rise). Dealerships get the all-new Focus this spring.
Ford F-Series was off to very good start in 2011, after selling 30-percent more units in the first month of the year than in the same period in 2010 to 35,806 vehicles. For the entire 2010, sales of the F-Series sales jumped 28 percent to 528,349.
Interestingly, F-Series is dominating the commercial fleet market, outselling its closest rival by almost 2-to-1, according to the 2010 November calendar-year-to-date registrations. In fact, F-Series has been the best-selling truck in the United States for 34 consecutive years as well as the best-selling vehicle for 29 years in a row.
On the other hand, the momentum of Ford’s Econoline and Transit Connect vans continued to 2011 from 2010, when they controlled over 60 percent of the commercial van market. In January 2011, Ford sold 29-percent more Ecolines to 7,979 units and 78-percent more Transit Connect to 2,072 units.
In 2010, Ford controlled 38 percent of the commercial fleet market, based on November calendar-year-to-date registrations. In fact, six of the top eight vehicles registered to commercial fleet customers in 2010 were Ford nameplates.
Czubay remarked that Ford’s broad range of vehicle products does not only offer fleet customers with industry-leading quality and fuel efficiency, but also delivers strong resale values. Czubay noted that resale value is considered to be a crucial element in cutting vehicle operating costs, putting Ford in a strong position as businesses replace or augment their vehicle fleets.