The Association of International Automobile Manufacturers, which is the Washington lobby for foreign-brand automakers like Honda and Toyota, changed its name to the Association of Global Automakers. Annemarie Pender, the group’s spokeswoman said the snappier name seeks to convey the growing integration of the U.S. and overseas economies.
She added that the name best describes the group and what its members aspire to be. In the spring of 2011, the group intends to lobby U.S. senators to vote for the recent U.S.-South Korea trade agreement. Pender said the association will use “Global Automakers” as shorthand.
The group was known as AIAM under its former name and its logo was of a lifesaver-like figure with various shades of blue – intended to suggest a collaborative process among the group, regulators and legislators. Led by Michael Stanton since 2006, the group is an advocate of free trade.
The association comprises 15 foreign-based automakers, including Honda, Toyota, Hyundai, Nissan and Kia, and its European members include Ferrari, Maserati and Aston Martin. The group is starting a teaser Web site at www.globalautomakers.org, with a full-fledged site launch planned for February 2011.
The name change was part of the five-year plan sought by consultants and approved by the association board in 2010. And last December, the group transferred its headquarters from suburban Virginia to a bigger space in downtown Washington. [via autonews - sub. required]