Former Cadillac director Steve Shannon is Hyundai’s new U.S. marketing chief

Article by Christian A., on April 6, 2011

Hyundai has named Steve Shannon as its new U.S. marketing chief, a position that had been vacant for nearly 8 months. Hyundai spokesman Chris Hosford said that on April 18, the 52-year-old Shannon will officially begin working as the vice president of marketing for Hyundai Motor America.

Shannon is a veteran of General Motors where he worked for over 25 years. He last worked at GM as Cadillac’s executive director of marketing, a position he held starting in 2008 until he was let go in March 2010 during one of many personnel shakeups instigated by former CEO Ed Whitacre.

What’s interesting about hiring Shannon is that it comes after two former Hyundai marketing chiefs were hired by GM in 2010. GM first nabbed Joel Ewanick, who led Hyunda’s marketing strategies and is credited for coming up with the Hyundai Assurance campaign.

Ewanick transferred to Nissan last March but just a couple of months later in May, he moved to GM. And in August, Ewanick then hired Chris Perry, his successor at Hyundai, to be the head of Chevrolet’s marketing department.

Shannon has managed marketing for several brands including Saturn, Oldsmobile, Buick, Saab, Hummer and Cadillac. In a statement, Hyundai CEO John Krafcik said that Shannon is a “marketing innovator” who is particularly focused on customer service. He said that Shannon is a “perfect fit” for Hyundai.

Topics: cadillac, marketing

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