Former Cadillac director Steve Shannon is Hyundai’s new U.S. marketing chief

Article by Christian A., on April 6, 2011

Hyundai has named Steve Shannon as its new U.S. marketing chief, a position that had been vacant for nearly 8 months. Hyundai spokesman Chris Hosford said that on April 18, the 52-year-old Shannon will officially begin working as the vice president of marketing for Hyundai Motor America.

Shannon is a veteran of General Motors where he worked for over 25 years. He last worked at GM as Cadillac’s executive director of marketing, a position he held starting in 2008 until he was let go in March 2010 during one of many personnel shakeups instigated by former CEO Ed Whitacre.

What’s interesting about hiring Shannon is that it comes after two former Hyundai marketing chiefs were hired by GM in 2010. GM first nabbed Joel Ewanick, who led Hyunda’s marketing strategies and is credited for coming up with the Hyundai Assurance campaign.

Ewanick transferred to Nissan last March but just a couple of months later in May, he moved to GM. And in August, Ewanick then hired Chris Perry, his successor at Hyundai, to be the head of Chevrolet’s marketing department.

Shannon has managed marketing for several brands including Saturn, Oldsmobile, Buick, Saab, Hummer and Cadillac. In a statement, Hyundai CEO John Krafcik said that Shannon is a “marketing innovator” who is particularly focused on customer service. He said that Shannon is a “perfect fit” for Hyundai.

Topics: cadillac, marketing

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries